Master Business Administration (MBA)Digital Transformation Strategy

January
Formation continue
Level BAC+4 recommended
English
8 000€

PRESENTATION

Executive online program in partnership with ESLSCA Egypt 


Audience for this diploma:

Professionals, entrepreneurs and corporate partners:

  • Professionals looking to understand digital business holistically
  • Professionals looking to pivot into the digital industry
  • Professionals looking to learn the skills necessary for a digital economy
  • Entrepreneurs looking to launch their own digital business
  • Professionals looking to reboot their careers, re-enter the workforce
  • Employees and corporations looking to expand or transition into an online business



Programme Learning Outcomes:

  • Turn digital disruption from threat into opportunity by capturing value for your organization by instigating a digital transformation initiative
  • Align and mobilize your people and other stakeholders to support your initiative
  • Focus on the real priorities and discover valuable superior insights
  • Design actionable plans with real business performance impact
  • Refine your plan and obtain sound arguments to persuade stakeholders to support its implementation.
  • Learn Tools and techniques for digital era
  • Learn about digitalization and strategies for the digital ecosystem
  • Capture digitalization innovation trends
  • Know about e-commerce strategy and digital business models
  • Lean how to manage digital transformation change and roadmap in organizations.

COURSE PROGRAM

I.     Economics of knowledge Management

Economics of knowledge management is about enable the decision makers (budget holders) to make the right decision and control profit and loss within all conflicting factors. This course enables attendees to establish and improve a governance and management system that enable the achievement of enterprise information and related technology goals towards achieving the enterprise goals and fulfil the stakeholders needs while satisfy all enterprise governance system needs that becomes a regulatory pain.

 

This course is designed to give participants an understanding of the issues related to economic impact of production and utilization of information and related technology and value of information and technology in managing businesses.

 

The course is designed to give participants an understanding of the role of digital technologies to improve and often radically change processes, enhance customer experiences, focus on the area where business and customer value meet and seeing new and better possibilities, while using different and digital-intensive ways to realize them.

 

As a result, today, more than ever, enterprises and their executives strive to maintain high- quality information to support business decisions, generate business value by achieving strategic goals and realizing business benefits through effective and innovative use of

Information and related Technology, while optimizing the use of enterprises’ resources, and maintain associated risks at an acceptable level.

 

Learning Objectives:

 

Upon the successful completion of this course, candidates will know:

  • Challenges that drive digital transformation.
  • Stakeholder needs, conditions and options are evaluated to determine enterprise objectives.
  • How Governing body ensures direction is set through prioritization and decision
  • making.
  • How performance and compliance are monitored against objectives.
  • Plans, builds, runs and monitors activities, in alignment with the direction set by the governance body, to achieve the enterprise objectives.
  • Aspects to digital transformation
  • Learn about governance principles
  • Empowering informed digital transformation decisions.
  • How to establish a governance system
  • Align governance objectives to stakeholders needs
  • Management objectives and its impact on governance system and enterprise goals
  • Learn about tailoring the governance system
  • Digital maturity assessment
  • Implementing governance system

 

 

II.     Disruptive Technologies

In this course, under the intensive use of Case Studies, successful digitized business models will be analyzed. Along with this analysis there is the chance to take use of one’s own company-cases and work with them in groups. While taking into account existing business models, possibilities and challenges of disruptive technologies will be analyzed, while there will also be a critical investigation of the new business model’s sustainability.

In terms of content, following examples of topics and their relation to business models will

be addressed:

 

  • Patterns of the digital platform economy
  • Digital Business Model-Archetypes (Technology-enabled, Transaction-oriented, Customer Experience, Solution-oriented
  • and Open Digital)
  • Introduction to the diquarks model (Skills to realize new, digital business models and transformations within companies)
  • Impact on the four strategic dimensions: organization, people & skills, processes and technology
  • Principles and best practices of corporate transformations

 

Learning Objectives:

  • Independently analyze digital business models and identify their potential for success
  • Assess the sustainability of digitized business models
  • Assess the challenges and possibilities of disruptive technologies on digital business model
  • Understand the challenges of introducing agile processes, new role models and different organizational patterns
  • Get to know modern techniques of agile collaboration and knowledge sharing
  • Adopt the types of disruptive technologies positively impacting companies
  • Assess the impacts on the 4 dimensions due to the adoption and adaption of these disruptive technologies

 

 

 

 

 

 

 

 

III.     Digital Transformation I&T Strategy Management

The course covers the digital transformation I&T strategy management of the organization and deliver the desired value through a road map of incremental changes. Use a holistic I&T approach, ensuring that each initiative is clearly connected to an overarching strategy. Enable change in all different aspects of the organization, from channels and processes to data, culture, skills, pertaining model and incentives.

 

It will provide students with holistic view of the current business and I&T environment, the future direction, and the initiatives required to migrate to the desired future environment. Ensure that the desired level of digitization is integral to the future direction and the I&T strategy. Assess the organization's current digital maturity and develop a road map to close the gaps, focus on the transformation journey across the organization, leverage enterprise architecture building blocks, governance components and the organization's ecosystem, including extremely provided services and related capabilities, to enable reliable but agile and efficient response to strategic objectives.

 

 

Learning Objectives:

  • Overview on the digital transformation, digital disruption and digital transformation.
  • Overview on different digital transformation perspectives
  • Building digital transformation viewpoints & views
  • Understanding DX principles
  • Understanding the strategy management for digital transformation starting with Strategic assessment, strategy generation and Strategy execution
  • Measuring and evaluating the strategy management for DT.

 

 

IV.      Digital Business Model & Architecture Management

Whether it’s the new world of digital HR and people analytics, the application of big data and IoT to operations and logistics, or the use of augmented reality to drive retail sales, digital technologies are changing the very nature of what it means to do business.  The

pressure to innovate is so high, that according to the CEO of Cisco Systems, 40% of today’s businesses will fail in the next ten years, and only 30% of those attempting to transform themselves digitally will succeed.

 

This course tackles the bases of the digital transformation. The concepts of digital business architecture roadmap assess current and target IS and Technology architectures and methods for the development of digital business models.

 

Learning Objectives:

On completing this course, the participants will gain competencies in:

  • Key Building Blocks of Digital Transformation in business architecture through:
    • Understand the customer behavior
    • Design the customer experience from inside in
    • Identify the channels to increase the digital reach
    • Utilize the consumed data to interaction
    • Integrate the physical and digital experience
  • Foundations of Digital Platforms and Ecosystems layers of:
    • System of innovation
    • System of differentiation
    • System of records
    • Digital products
    • Delivery channels
    • API gateway
    • Integration and core microservices
    • containers
  • Agile Architectures Management and Development
  • Developing Digital Business Models with Design Thinking and Lean Startup
  • Cloud Computing, Big Data and Data Analytics and how these transform IT
  • landscapes and business.

 

 

V.     Big Data and Business Analytics

Across the business world, a data-driven revolution is emerging. While this may seem obvious, it is only recently that companies have begun to invest deeply in understanding how to capture value through Big Data and analytics.  What companies need are dynamic and specialized professionals from different backgrounds such as business, engineering, technology, economics, mathematics, or applied sciences who can identify, collect, analyze, interpret and use data to drive value and innovation.

 

The objective of the big data and business analytics course is to provide you with a solid understanding of data analytics and techniques. You will gain a fundamental understanding of how to use data analytics to drive more creative and strategic business decisions across your organization

 

  • Understanding the key concept of Big data and its business importance
  • Understanding the four basic data modeling technique
  • Learning how to use data visualizations to make information more actionable
  • Understanding and comprehend some new techniques for data analysis to
  • support digital strategy
  • Understanding machine learning concepts and techniques
  • Get familiar with some of the latest tool used in the Big data management

 

VI.     Cybersecurity

The term ISO/IEC 27032 refers to ‘Cybersecurity’ or ‘Cyberspace security,’ which is defined as  the  protection  of  privacy,  integrity,  and  accessibility  of  data  and  information  in  the Cyberspace. Therefore, Cyberspace acknowledged as an interaction of persons, software and worldwide technological services.

 

This  course  intended  to  emphasize  the  role  of  different  securities  in  the  Cyberspace, regarding  information  security,  network  and  internet  security,  and  critical  information infrastructure protection (CIIP).  ISO/IEC 27032 as an international standard provides a policy framework  to  address  the  establishment  of  trustworthiness,  collaboration,  exchange  of information,  and  technical  guidance  for  system  integration  between  stakeholders  in  the cyberspace.

The risk of security threats is increasing daily as we rely more on the cyberspace. However, the  course  provides  guidelines  regarding  the  protection  and  long-term  sustainability  of business  processes.   In  addition,  it  equips  individuals  with  the  ability to  develop a  policy framework on which identifies the processes that are the most vulnerable to cyber-attacks; and that considered to ensure that business and clients will not be at risk.

This training course based on the ISO/IEC 27032 Lead Cybersecurity and provides a real- world solution to individuals in protecting their privacy and organization data from phishing scams,  cyber-attacks,  hacking,  data  breaches,  spyware,  espionage,  sabotage  and  other cyber threats. You will be able to demonstrate to your clients and stakeholders that you can manage and provide solutions to their cyber security issues.

 

Learning objectives:

•    Protect the organization’s data and privacy from cyber threats

•          Strengthen  your  skills  in  the  establishment  and  maintenance  of  a  Cybersecurity program

•    Develop best practices to managing cybersecurity policies

•    Improve the security system of organization and its business continuity

•    Build confidence to stakeholders for your security measures.

•    Respond and recover faster in the event of an incident

 

VII.     Advanced Digital Transformation Enablement Management

This course is designed to address the programme and project management practices that are used to manage and deliver smooth, effective and efficient digital transformation Learn what kind of change Digital Transformation implies along with affected areas. Learn Customer-Centric concept and how to embed this principle within the corporate culture and that can affect the Digital Transformation. Learn Common Project Management Practices, basic detentions and basic knowledge about PMI Project Management Framework.

Practice different assessments to evaluate the success of corporate changes made by digital programme. Analyze, discuss, practice and debate different attendees’ views and understanding to the whole course.

 

Learning Objectives:

The targeted audiences will be able to know how to:

  • Apply the digital transformation in their corporates through advanced Agile, Project, and Program Management with the ability to embed and enable the change into their organizations.
  • Apply practices and used cases based on internationally defined frameworks.

Answer questions such as:

  • What is Digital Transformation?
  • What is the relation between PPM and Digital Transformation?
  • What are the tools and techniques that can be used in Digital
  • Transformation Enablement Programme?
  • What are the possible risks that might rise during a Digital
  • Transformation Programmes

IX. Statistics for Decision Making

This course introduces the use of statistics for business decision making. After completion of this course, students will be able to explain how to obtain a suitable sample of business data and evaluate its validity and reliability for statistical inferences, produce tables and charts to organize and display business data, interpret numerical business data using measures of central tendency and variability, apply fundamental concepts probability theory for inferential decision making for business, and perform trend analyses.

 

Learning Objectives:

  • Articulate data collection methods, types of variables, types of data
  • Present data using graphical and numerical methods;   
  • Conduct elementary-level exploratory data analysis, to gain in particular, basic knowledge from real life data using basic statistical tools;      
  • Explain the concepts of probability and combinatorics and calculate probability for various continuous and discrete variables;          
  • Make various statistical inferences using Estimation and Hypothesis Testing
  • Accounting and Financial Analysis for Decision Making

 

X. Accounting and Financial Analysis for Decision

This course covers introductions to both financial accounting and management accounting. The first part of this course provides students with an introduction to financial accounting, and highlights aspects of financial reporting that are important to users of financial information. It covers the preparation of key financial statements and the frameworks of accounting regulation. The second part to the course provides students with an introduction to management information and cost management, managerial decision making and performance measurement.

 

Learning objectives:

 

  • Learn how to evaluate your firm’s financial performance.
  • Manage growth through the financial statements.
  • Highlight problem areas to enable solutions to be found.
  • Learn concrete techniques to enable management to make truly informed decisions.
  • Understand capital investment decisions.
  • Improve your company’s profit picture and your stockholder’s investment.
  • Keep on top of your firm’s financial situation.
  • Increase your own value to your organization.

 

 

XI. Entrepreneurship and innovation Management

 

Students acquire the knowledge and skills needed to manage the development of innovations, to recognize and evaluate potential opportunities to monetize these innovations, to plan specific and detailed methods to exploit these opportunities, and to acquire the resources necessary to implement these plans. Topics include entrepreneurial thinking; innovation management; opportunity spotting and evaluation; industry and market research; business strategy; business models and business plans; financial forecasting and entrepreneurial finance; pitching to resource providers and negotiating deals; and launching new ventures.

 

Learning Objectives:

 

  • assess and analyze entrepreneurship as a career choice
  • efficiently work in a complex environment of multi-cultural teams made up of interdisciplinary physical and virtual member profiles
  • apply creative thinking techniques in addressing their customers’ - and any other - problem
  • plan and prioritize work tasks to manage their people, time and resources and achieve the expected results
  • develop a business idea into a comprehensive and highly scalable business model by applying customer development principles in a real-life exercise
  • design a successful commercialization strategy for their product or service, launch their product or service to the market fast and acquire customers

 

XII. leadership and strategic performance management

 

Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy. Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies.

 

 

XIII. Human Resources and Change Management

 

This course focuses on change management in the areas of organizational development and human resource management combined with standardized portfolio, program, and project management practices. All key concepts necessary to manage strategic and tactical changes are covered through a mix of inspiring lectures and exercises. Organizational change directly affects everyone from the entry-level employee to senior management; therefore, everyone must learn how to handle changes to the organization. Managers and executives are charged with the additional responsibility for making change happen in and through the different levels of strategic execution.

 

 

XIV. Data science data analytics and data visualization

 

this course covers the basics of data visualization and exploratory data analysis. We will use three motivating examples, a data visualization package for the statistical programming language R. We will start with simple datasets and then graduate to case studies about world health, economics, and infectious disease trends in the United States.

We’ll also be looking at how mistakes, biases, systematic errors, and other unexpected problems often lead to data that should be handled with care. The fact that it can be difficult or impossible to notice a mistake within a dataset makes data visualization particularly important.

 

XV. Digital Marketing

 

This course provides a detailed understanding of Digital Marketing concepts, strategies, and implementation, including planning a website, website marketing, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.

This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practices and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

 

Learning objectives:

  • Understanding what is Content Marketing?
  • Understanding Social Media Marketing
  • Understanding Lead Generation and Email Marketing
  • Video Marketing
  • Responsive Mobile Design

Understanding Google Analytics

CAPSTONE PROCESS

PHASE 1 - INVESTIGATING
 

  • Start building a capstone idea
  • Establishing a research question.
  • Make a market research to test viability.
  • Define the need, target audience, and potential proposition.
  • Envision how the result will transform lives and businesses.
  • Deliver a 10-15-page description as a summary of this phase.

 

PHASE 2 - CONNECTING

  • Look for opportunities to connect with existing market players
  • Seek organizations and people that would be interested in your proposition.
  • Establish correspondence with several prospective partners.
  • Make at least one agreement to collaborate.
  • Deliver a 25-35-page description as a collective summary of this and the previous phase.


 

PHASE 3 - DEVELOPING

  • With you chosen collaborator (you must list name surname and company) 
  • Start developing the proposed idea.
  • Together, discuss and agree on the work plan and strategy.
  •  Review and describe synergies and contributions of this collaboration.
  • Collectively prepare a business plan and implementation schedule.
  • Deliver a 40-50-page description as an overview of this (and the previous phases).

 

PHASE 4 - DEPLOYING

  • Start or continue the deployment of your business plan or idea.
  • Make a realization and implementation of your plan.
  • Design, implement, integrate, deliver, test, refine, improve, and validate your concept, idea, service, or product.
  • Make a demonstration of your achieved results.
  • Deliver a 50-70-page capstone project description as an overview
  • of all the work that has been done. Prepare a 10-15-minute talk to present your work.
  •  It is planned to organize a TEDx style event for all students to deliver their capstone project talks in a strictly organized manner

 

ADMISSION

• Professionals, entrepreneurs and corporate partners:

• Professionals looking to understand digital business holistically pivot into the digital industry

• Learn the skills necessary for a digital economy

• Launch their own digital business

• Reboot their careers, re-enter the workforce

• Employees and corporations looking to expand or transition into an online business