MBA SpécialiséLuxury Brand Management

October
Initial training
First level graduate degree or Higher
English
12 000€

PRESENTATION

The Luxury Management Program aims to all futur managers whom want to build a solid and successful career in the luxury industry. 

This comprehensive international program provides maximum exposure to the luxury industry. Every candidate is operational within days of onboarding its future  dream job.

Nothing better than to acquire this knowledge & skills right in the birthplace of luxury, Paris.

 

A 360° Learning Program : 

- In-class learning : lectures, Case studies, Debates

- Practical experiences : Field visits (Retail, Fondation, Designers, Craftman workshop, Fairs ect.), Work Groups

- Insights from luxury experts : Guest speakers, Masterclasses, Q&As

- Continuous feedback and evaluation by MBA professors and companies' executives

 

All classes are taught in English by luxury professionnals.

 

Our students get insights from highly qualifed luxury specialists, which represents a great value for a career in a fast paced constantly evolving industry.

CLASS SCHEDULE

Program : 

 

Understanding the Luxury Culture : 

  • Holystic view of the industry
  • Industry dynamics and evolution
  • Established players and new generation
  • Profile and behaviors of the luxry clients 
  • Case study and work groups

 

Creating value : 

  • From brand identity to Brand DNA
  • How to turn a luxry brand into a success
  • Product innovation and design
  • Luxury and sustainability
  • Case study and work groups (value of a brand, brand personality)

 

Brand Strategies : 

  • Brand positioning - concept, product innovation
  • Brand platforms
  • Operationnal excellence / customer experience 
  • Social network strategies for luxury brands
  • Case study, Work groups (selctive distribution and e-commerce)

 

Global Image and communication :

  • Online/ Offline communication / Omnichannel
  • Advertising strategies
  • Strategic use of social media 
  • Case study, Work groups

 

Luxury distribution at Digital Age :

  • Exclusivity and visibility
  • Emerging markets VS Mature markets
  • Case study, Work groups

 

Immersion into the luxury world :

In teams of 5, participants are required to solve a business issue for a company (coaching will be provided during the assignment). Presentation, monitored by a MBA professor and a company executive.

 

 

TEACHING STAFF

The ESLSCA Business School faculty reflects the quality of teaching and research, both nationally and internationally.

 

   Director : Valérie Apicella-Magentie

  •    Valérie is a business professional with 20 years of experience in strategic   thinking,digital marketing and international business developement.
  •    She worked in multinationals, and start-ups and she truly has an entreprenerial spirit.
  •    She is bilingual and multi cultural. She holds Masters in International Trade from the   ESCE-INSEEC U and in Strategic Business Thinking from the London Business School.

OPPORTUNITIES

With 15,000 graduates in a hundred countries, ESLSCA Business School has one of the largest and oldest networks among major business schools.

 

The Luxury brand management international MBA degree paves the way to unforeseen perspectives, in a very global and diverse environment.

 

Students will be able to integrate the following functions : 

  • Brand & Communication Manager
  • Retail Network Manager
  • Marketing Manager
  • Digital Brand Manager
  • Product Manager
  • Travel Retail Manager
  • Entrepreneur

 

ADMISSION

The School offers the possibility, for all of its courses, to apply online throughout the whole year: spanning from January to December.

 

The selection of candidates is performed by application file (CV and application question form) followed by an interview.