MBA SpécialiséLuxury Brand Management

October
Initial training
First level graduate degree or Higher
English
12 000€

PRESENTATION

Luxury offers extremely varied career opportunities. That the reason why, The Luxury Brand Management take prides to teach all methods and give tools to resolved the current issues from luxury companies.

 

OBJECTIVES OF THE INTERNATIONAL MBA

 

  • Understanding the international development of the world of luxury
  • Know Paris as a major place in the world of luxury
  • Control the tools of management at the service of creators
  • Reduce the dichotomy between creation and commerce
  • Get to know Parisian craftsmanship craftsmanship luxury

 

TO WHOM IS THE TRAINING

The Luxury Brand Management is aimed at international students, Bachelor holders and limited work experience (around two years).

CLASS SCHEDULE

Program : 

 

Understanding Luxury Culture : 

- Foundation and Development of Luxury Economics

- Identification of Global Market Palyers

- Definition of Luxury Sectors

- Paris as a World Center

- Team Building and Business Dynamics

 

The Luxury Client : 

Luxury Consumer Behavior

- Distribution and Retail Strategies

- Trends Identification and management

- Design and Creativity

- Strategic Advertising

 

Managerial Issues : 

Managing the Valeu Chain

- Brand Management

- Organizational Behavior

- Managerial Finace

- Intercultural Management

- International Strategic Marketing

 

Working in the Luxury World : 

Stategies for Luxury Compagnies

- Web impact: business, social media...

- Prospective Challenges facing each sector

- Mood Board

- Career Building

 

 

TEACHING STAFF

The ESLSCA Business School faculty reflects the quality of teaching and research, both nationally and internationally.

OPPORTUNITIES

With 15,000 graduates in a hundred countries, ESLSCA Business School has one of the largest and oldest networks among major business schools.

 

It provides valuable help for the employment of young graduates in France and abroad (MBA network).

ADMISSION

The School offers the possibility, for all of its courses, to apply online throughout the whole year: spanning from January to December.

 

The selection of candidates is performed by application file (CV and application question form) followed by an interview.