Bachelor Marketing

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ESLSCA S.A., Ecole de Commerce privée française, accorde une grande importance à la protection de vos données à caractère personnel.

Par suite, ESLSCA S.A. vous informe qu’elle traitera vos données à caractère personnel en vue de vous contacter et vous informer du programme choisi lors des deux prochaines rentrées. Après cette période-là où dès que les informations demandées vous seront fournies, vos données seront supprimées.

Conformément à la loi Informatique et Libertés du 6 janvier 1978 modifiée et au Règlement (UE) 2016/679 relatif à la protection des données à caractère personnel, vous disposez des droits suivants sur vos données: droit d’accès, droit de rectification, droit à l’effacement (droit à l’oubli), droit d’opposition, droit à la limitation du traitement, droit à la portabilité. Vous pouvez également définir des directives relatives à la conservation, à l'effacement et à la communication de vos données à caractère personnel après votre décès. En cas de manquement aux dispositions ci-dessus, vous avez le droit d’introduire une réclamation auprès de la CNIL.

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Language

French

Start date

October

Format

initial or continuous training

Admission Level

From a Bac+2

Price

8900€

INTRODUCTION

Program description

The Marketing Bachelor is aimed at students who, after two years of acquiring the fundamentals of business management, have decided to continue their studies in the field of marketing. This academic education is supplemented by business cases, innovation challenges and business games led by experts in their field.

Students are trained to learn, anticipate and manage complex situations and issues related to marketing and brand management, but also to express themselves, manage a team, a project, speak in public and develop their soft skills, etc.

This Bachelor is aimed at students wishing to acquire the knowledge necessary for a professional career in the field of marketing and communication. It allows students to be immediately operational in the job market or to pursue studies in MBA Digital Marketing & Innovation or in Marketing and Management of Luxury and Fashion from ESLSCA.

90.9%

Graduation rates

100%

Of students obtaining the RNCP title

Mariem BRAHIM

- Program's Director

" Dear students of the Bachelor Marketing,

Training managers with managerial skills (management, finance, marketing, etc.) and personal qualities and skills is the ambition of our Bachelor 3 Marketing program at ESLSCA.

The course you are going to take will allow you to acquire the skills necessary to exercise an exciting profession within the marketing function of a national or international company. The particularity of this program lies in its pedagogy:
the ESLSCA Learning System (ELS): academic knowledge, experimentation via business cases or concrete missions and finally professional experience throughout the course, through internships and work-study programs.

This course developed in collaboration with professionals and teacher-researchers offers you an innovative and progressive program with a strong entrepreneurial and international component. It will allow you to acquire all the marketing skills necessary to occupy a position of responsibility within a marketing department of a company, whether BtoC or BtoB. "

Objectives

Acquire the know-how and interpersonal skills essential to a position of future manager in the fields of marketing and communication
Understand a market and its actors (companies - consumers)
Understand the Marketing function and its role within organizations
Acquire solid knowledge in the field of marketing, service and retail marketing
Understand the role of digital in marketing

Courses Program

Business Management

Team management
Project management
Corporate law
Research methodology

Marketing - Service / Retail

Service marketing
Brand management

International Marketing

International Advertising
International negotiation
CRM Big Data

Quantitative methods

Excel - VBA
Information and management system
Computer database

Skills

Contribute to the marketing and promotional strategy (competitive intelligence, technical intelligence, quantitative and qualitative studies, brand management, analysis of the positioning of the offer ...)
Develop content and choose promotional media (Content and information media, customer recommendations (visual, web content), SEO, advertising space and affiliations, reputation, English)
Design and manage marketing and promotional actions (cross-channel marketing plan, marketing campaign, sales plan, sponsorship, marketing project, budget estimate, compliance, indicators and TBD, operational marketing actions, etc.)

Teaching method

- A rigorous and theoretical approach to the fundamentals

- The permanent search for a perspective with the real situation in a company or Realization of a mission on a business problem or Realization of CCMP case studies (Central case)

- Testimonials from expert speakers from the business world. The direct relationship with the professionals gradually allows the construction of an initiation course in which the student becomes a co-actor in his progress. We favor initiative-taking, meetings, exchanges through social networks on operational themes related to marketing.

Conditions of admission