Executive MBA Online Premium Luxury and Design Management
- Online
- 8900€
- January
- Full english
Program Description
This Executive MBA Premium Luxury & Design Management focuses on training students to become excellent Masters of Luxury & Design Management.
Essentially, this program establishes and advances all the crucial competencies that are necessary to every manager or professional who wants to work in this charming and challenging business. Participants will learn how to preserve the Heritage of the Maison and to raise awareness to its high-demanding clientele.
Why take the Executive MBA Online Premium Luxury and Design Management?
Choosing to do the Executive MBA Online Luxury and Design Management is to opt for a course of excellence. It takes place online at an internationally recognized business school.
An EMBA of excellence in Luxury and Design Management
Thanks to this training, candidates practice on practical cases and acquire the essential skills of a future luxury brand manager. During this EMBA, the managerial processes are expertly examined:
- Key positioning in luxury, design and fashion;
- The development of a digital strategy;
- And the use of digital tools and techniques in the luxury market.
- Doing this EMBA adds value to your management course in Luxury, Design and Fashion.
The advantage of following this unique online EMBA
All courses and lectures are online. The advantage is that you can follow them at your own pace if you are already working. You will benefit from quality interventions from CEOs, Creative Directors or Designers of international brands. In addition, practical case studies are conducted by companies on products and strategies in the luxury, design and fashion industries.
This online MBA is therefore ideal to propel your career while remaining professionally active. It is also suitable for a retraining in the luxury industry. It offers a high level acquisition of the skills inherent in marketing and e-commerce applied to this sector. Finally, registered candidates increase their professional network tenfold, as they are connected to the best players in this industry.
Program presentation by Angelo MARIA BARDUCCI
Angelo Maria BARDUCCI, Program director of the Executive MBA in Premium Luxury & Design Management, gives an overview of this new disruptive program.
A program in partnership with Poli.design
POLI.design, the post-graduate school in Design of the Politecnico di Milano, is the non-profit consortium company founded by the Politecnico in 1999 in the city of Milan, an international centre of excellence for design.
In this context, the Executive MBA Premium Luxury & Design Management has activated a partnership with POLI.design. Thanks to this collaboration, the Executive MBA students will have the unique opportunity not only to come in Milan and visit the Campus, but they will attend to a specialized seminar and workshop in Design, Fashion & Made in Italy held by Prof. Alba Cappellieri, Head of Jewelry&Accessories Design at Politecnico di Milano.
Targeted Skills
- Learning to work, every module of the course is characterized by a theory session which is always followed by practical or IT courses and structured with workshops and exercises to put into practice all the new matters and competencies learnt
- Becoming a luxury professional all-around to acquire the complete mastery both of the theorical and cultural knowledge as well as of the practical, IT and graphic skills
- Understanding the market dynamics to provide the conceptual frameworks and the toolkits needed to manage at best managerial processes within Luxury, Design & Fashion markets
- Following trend forecasting and cool hunting to be an expert in Design as well as in Management and Marketing field for Luxury products
Executive MBA Online Premium Luxury and Design Management Program
- Eastern Vs Western Luxury
- Creating Value In Luxury Brands - Brand DNA & Identity
- Successful Luxury Brands - Codes
- Secteur de la bijouterie
- Secteur de l’horlogerie
- Accessoires de mode et maroquinerie/secteur du « lifestyle »
- Stratégies de gestion et de marketing pour les marques de luxe
- Emballage et merchandising visuel
- Expérience de vente
- Stratégie sectorielle
- Les principales différences entre les secteurs du luxe et de la mode
- La communication des marques de mode et de luxe
- L’histoire de la mode : Haute couture et « Made In France »
- La naissance du prêt-à-porter et le « Made In Italy »
- Les maestros italiens
- L'histoire des accessoires de mode/de la maroquinerie
- Luxe et culture
- Luxe et art
- Design et histoire du design
- Produits de designer et de luxe
- La relation entre le design et l'artisanat
- La relation entre le luxe et l'artisanat
- Les métiers d'art en France et en Italie
Objectives of this Executive MBA
- Understand and speak the language of creative directors, designers and stylists
- Identify the key positioning drivers in luxury, design and fashion
- Evaluate the brand equity content and its potential for extension
- Design a consistent digital strategy
- Use IT-tools and techniques necessary for luxury market
Why choose this program?
- 100% Online courses and lectures
- Testimonial of CEOs, Creative Directors, Designers of International Luxury, Design and Fashion Brands
- Courses on demand available to students anytime and anywhere
- Top-level training with class Exercises and Homeworks launched by Brands or Professionals
- Real projects and capstones about Luxury and Design products and strategies to deal with as in the professional life - from project investigating to project deploying
- Live forum and revisions
- Thesis's personal follow-up by a tutor
Rhythm
Time volume: 340 hours
Frequency: 1 module every 4 weeks (including exams and thesis preparation)
Prerequisites and audience for this diploma
International students or professionals with a minimum level of studies
Students or Professionals who want to take advantage of a 100% e-learning Master Program
Students wishing to delve into the Marketing and Design side of Luxury and Fashion, tailored to their career wishes.
Students in the trade, management and finance sectors, wishing to approach the historical, economic and cultural realities of Luxury and Fashion Market.
Professionals who only have partial experience in the careers they aim (only in a company’s specific industry and activity) and who wish to broaden their field perspective and understanding in Luxury and Fashion
Assessment
To validate a module:
- The student must obtain the average of 10/20 in his module: within the module, the materials compensate each other
- Eliminatory mark for a course: 0/20 (catching up of the compulsory subject even if the student has 10/20 in the module)
- In case of absence on the day of the assessment: 0/20 - catching up if the absence is justified by the pedagogy within 48 hours (medical proof, etc.)
- Each course has a description (syllabus) shared in the first session and on blackboard
- The syllabus of each course must specify the method of assessment
To validate the MBA:
- Ongoing/ 30%
- End year thesis/ 70%
Student must obtain at least an average of 12/20 to get the diploma.
Enrolment is open all year round and closes once the number of students has been reached (limited places per class).
Admission procedure
Pre-selection of the file including:
- CV
- Application questionnaire
- Skills assessment interview
Prerequisites
- Baccalaureat +4 or any equivalent foreing diploma (240 CTS)
- Have a professional project in line with the targeted programme
- Be completely fluent in English
Career Opportunities
At the end of the course students will be able to work as:
- Luxury Brand Manager
- Luxury & Fashion Product Manager
- Luxury Retail Manager (Sales Director, Sales Manager etc.)
- Customer Experience Manager
- Luxury Communication Manager
- Luxury E-Commerce & Digital Marketing Manager
- Team Manager
What our students think
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