
MBA Digital Marketing and Innovation
Program description
The 2-year MBA in Marketing Digital & Innovation (M1-M2) aims to train ethical managers in digital marketing capable of reconciling skills in digital marketing, business development and data in a resolutely entrepreneurial and start-up approach.
The teaching is divided into 2 courses:
- General education path:
- Strategy (digital transformation, business models, Innovation, business plan, sociology of consumption)
- Business development (commercial strategy, management, closing, CSR)
- Digital marketing (web marketing, management, social media-content)
- Entrepreneurship and project management (collective financing, agile project management, Leadership, Business English)
- Professional education course in 2 specialties:
Growth Marketing Specialty with a view to complementarity between growth marketing strategies (short term) and that of inbound marketing (long term); In this sense, the course combines digital marketing skills and data analytics and testing skills, the latter being essential for growth marketing.
- Customer journey and experiential marketing
- Digital marketing strategy
- Growth marketing
- Data analysis and testing
Marketing Data Specialty aiming to master skills in strategy and digital marketing on the one hand, development, data science, data analysis and big data on the other hand in order to guarantee an exhaustive data path:
- Modern Data and Big Data infrastructures
- Language, exploration and manipulation of data
- Analytics and data science
- Data governance

of the 2021 Eduniversal ranking in the "E-Business" category
Of students obtaining the RNCP title
Graduation rates
of students are employed 12 months after graduation

Objectives
- Develop solid strategic and operational knowledge in digital marketing, communication, advertising, sales and marketing studies
- Be able to master the digital transformation of traditional fields (e-marketing, e-commerce, e-CRM, e-Communication, e-advertising) As well as the new essential skills in this field: mobility, analysis, Big Data, DMP, innovation, connected objects)
- Understand the new opportunities offered by the web, social media and more generally the omnichannel world (mobile / tablet, webtTV and TV 2.0, urban display, new generation ...)
- Know how to develop and perpetuate a digital business creation project
Courses Program
- Digital transformation
- Strategy, Business models
- SME, Disruptive innovation
- Business plan, Budgets
- Sociology of consumption
- Internet law, GDPR
- Commercial strategy
- Management of sales performance
- Closing-Income
- CSR (Business ethics, marketing)
- Business English
- The fundamentals of web marketing
- Web marketing plan (SEO, SEM, SEA, SMO, e-mailing, etc.)
- Management of web marketing performance
- Social media-content
- E-commerce
- Fundraising and crowdfunding
- Agile project management
- Leadership, team management
- VBA
- Business English
- Inbound marketing (Customer journey)
- UI UX / design
- CRM and marketing automation
- Customer satisfaction and loyalty
- Social selling and inbound marketing
- Mobile marketing
- Digital marketing strategy and acquisition levers
- Content marketing and digital strategy
- Web analytics / Google Analytics
- Economic intelligence
- Business English
- The fundamentals of growth marketing
- Digital Growth & Creativity
- Apply Growth in marketing funnels
- Measure and automate the levers
- The Growth Marketing Toolbox
- VBA
- SQL Database
- Intermediate Python
- Rapid tests / AB Testing
- Business English
- Data analyse
- Machine learning
- Soft Skills
- Big Data Ecosystems
- Cloud Computing (AWS)
- SQL Database
- Intermediate python
- Business English
- Parallel calculation
- Unstructured database
- Data Analysis
- Machine learning
- Deep Learning
- Data visualization (Power Bi)
- Data regulation
- Data governance
- Ethics and CSR
- Soft Skills