MBA Digital Marketing and Innovation
Program description
The MBA Digital Marketing and Innovation is a 12- or 24-month programme. The first year consists of general teaching on marketing, digital marketing, management, business development, corporate strategy and a few programming languages. A second year with specialised courses, Growth Marketing or Marketing Data, depending on the option chosen:
- Growth Marketing specialisation:
This specialisation offers students the opportunity to acquire skills in growth marketing and inbound marketing. As a result, they will be able to take advantage of growth opportunities from a perspective of complementarity between the short term and the long term.
Students will also acquire skills in data analytics and testing, which are essential tools for growth marketing.
- Data Marketing specialism:
This specialism is aimed at students with a real taste for data. It offers them the opportunity to develop cutting-edge skills in web development, data science, data analysis and big data.
of students graduated
of students have permanent contracts 6 months after graduation
Skills developed
- Train ethical 4.0 managers in digital marketing at both strategic and operational levels, capable of holding positions in both marketing and data;
- Adopt a cross-disciplinary approach to marketing, so as to implement a digital marketing strategy that is as effective in the long term as it is in the short term, in a context of digital transformation;
- Develop and consolidate a growth marketing and business development mindset in the context of both start-ups/SMEs and large companies, with an innovation marketing approach;
- Understand the opportunities and challenges offered by data afin order to meet the new challenges of marketing innovation (artificial intelligence, machine learning, etc.) and respond to the demands of personalisation and customer engagement.
Programme of the MBA Digital Marketing and Innovation 2023/2024 - 518h
- Digital transformation
- Business plans and budgets
- SME, Disruptive innovation
- Strategy
- Business intelligence
- The fundamentals of digital marketing
- Brand content and social media
- Corporate social responsibility
- Mobile marketing
- Digital consumer behaviour
- Agile project management
- E-commerce
- Web marketing performance management
- Sales strategy and performance management
- Negotiation and closing
- Leadership and team management
- Fundraising and crowdfunding
- Excel/VBA
- Python (beginner level)
- English
- Open Innovation Challenge
- 5-day study trip to Morocco in semester 2
2-month work placement (44 days in a company) for initial training
MBA objectives
- Diagnose, design and implement a strategy;
- Manage web marketing performance on the basis of a digital marketing plan;
- Designing and implementing a business development strategy;
- Designing and implementing a digital marketing strategy;
- Designing and implementing the GrowthMarketing Strategy;
- Managing and steering a Data-Driven marketing project
Teaching method
ESLSCA's educational engineering is based on three pillars:
- Academic: The starting point is the academic pillar, which enables learners to acquire technical,