MBA Luxury Management and Marketing

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ESLSCA S.A., Ecole de Commerce privée française, accorde une grande importance à la protection de vos données à caractère personnel.

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Language

French

Start date

May or October

Format

Initial or continuous training

Admission Level

3-year Undergraduate degree or Higher

Price

12500€

Introduction

Programme

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Program description

The MBA in Luxury Management and Marketing aims to provide our students with a balanced education in luxury management and marketing concepts and techniques, personal development and intellectual openness.
This two-year programme is designed for future leaders in the world of luxury. Our courses are built around fundamentals and specialisations. Nearly 65% of the courses are taught in French and English, with semester 2 of the MBA 2 in Full English as part of the double degree programme with Rome Business School.

The plus? In order to acquire the necessary open-mindedness to the world, 2nd year MBA students will have the opportunity to enrich their course with an international experience in the second semester, with our partner the ROME BUSINESS SCHOOL.

Why do an MBA in Luxury Management and Marketing?

The MBA in Luxury Management and Marketing is the MBA par excellence in culture and luxury in all its forms. ESLSCA also offers it as a sandwich course.

An MBA with sought-after assets

Thanks to this course, the manager acquires the cross-disciplinary skills needed in the Métiers d'Art, Jewellery, Cosmetics and Perfumes sectors to manage:

The digital transformation of a company;
Business plans and budgets;
Brand management;
Qualitative and quantitative research;
Marketing and CRM plans.

The MBA offered by ESLSCA Business School Paris is distinguished by visits to workshops and luxury houses in haute maroquinerie, jewellery and arts and crafts, as well as work placements and masterclasses with guest experts in CSR.

An essential MBA for taking action

Graduates of this MBA in Luxury Management and Marketing will have cutting-edge life skills that are highly sought-after by business leaders. These include

Responsible management of a department and its teams;
Strategic marketing and communication management of a luxury brand;
Strategic management and advertising communications in the luxury sector;
Luxury merchandising and visual merchandising;
Distribution law and international contract law.

This MBA provides a unique level of expertise that will enable you to take up positions of responsibility in the sales, marketing and communications departments of luxury brands.

Training in figures - class 2022

92%

of students graduated

84%

of students are in work 6 months after graduation

Rate of RNCP* certification

*data to come, certification panel in progress

Dr. Laura HADDAD

- Doctor of Management Sciences

Coco Chanel once said: "Luxury is not the opposite of poverty, but of vulgarity". This quote illustrates the idea that luxury transcends mere expense and evokes an art of living.

The luxury sector embodies elegance, rarity and exceptional craftsmanship, attracting connoisseurs from all over the world. According to estimates by Bain & Co, by 2030 the luxury market could be 2.5 times larger than in 2020, worth between 580 and 634 billion dollars.

The luxury sector is also undergoing a major digital transformation, with exponential growth in online sales of luxury goods. According to McKinsey, online sales of luxury goods will account for 19% of total sales by 2025.

The luxury industry remains a captivating enigma, skilfully combining tradition and innovation, with impressive data to remind us that true luxury transcends appearances.

To make a career in this sector, you need top-level training. For more than 15 years, the MBA Luxury Management and Marketing at ESLSCA Business School in Paris has been recognised for its excellence and offers a comprehensive training programme.
During the two years of study on our MBA programme, our students explore all facets of the luxury industry, under the tutelage of a diverse team of highly qualified professors. This includes immersion in the history of luxury, craftsmanship, creativity, culture and, of course, the commercial aspects of this fascinating field.

The luxury sector is evolving rapidly, with a particular focus on young consumers, digital and corporate social responsibility (CSR). Younger generations, influenced by social media, are looking for brands that embody their values, while promoting transparency and CSR. Digital transformation is essential to reach this connected audience. In addition, CSR has become a crucial element of the industry, driving luxury brands to adopt sustainable practices. By balancing tradition and innovation, the luxury sector is adapting to thrive in an increasingly digital and socially responsible world.

Our ambition is to stand by our students who will achieve success in the luxury industry through their dedication and passion.

Skills developed

Drawing up and implementing a marketing and sales plan in the luxury sector
Design and implement a communication and merchandising plan for a luxury product
Develop the commercial profitability of a structure selling luxury products or services
Manage teams and the environment in the luxury sector