Executive MBA Online Premium Luxury and Design Management

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ESLSCA S.A., Ecole de Commerce privée française, accorde une grande importance à la protection de vos données à caractère personnel.

Par suite, ESLSCA S.A. vous informe qu’elle traitera vos données à caractère personnel en vue de vous contacter et vous informer du programme choisi lors des deux prochaines rentrées. Après cette période-là où dès que les informations demandées vous seront fournies, vos données seront supprimées.

Conformément à la loi Informatique et Libertés du 6 janvier 1978 modifiée et au Règlement (UE) 2016/679 relatif à la protection des données à caractère personnel, vous disposez des droits suivants sur vos données: droit d’accès, droit de rectification, droit à l’effacement (droit à l’oubli), droit d’opposition, droit à la limitation du traitement, droit à la portabilité. Vous pouvez également définir des directives relatives à la conservation, à l'effacement et à la communication de vos données à caractère personnel après votre décès. En cas de manquement aux dispositions ci-dessus, vous avez le droit d’introduire une réclamation auprès de la CNIL.

Pour exercer vos droits, merci d’adresser votre courrier RAR à l’adresse suivante DPO Planeta Formation France, 70, Galerie des Damiers, 92415 Courbevoie ou à l’adresse électronique suivante [email protected]. Merci de joindre la copie ou le scan d’une pièce d’identité.

Demande d'information

Langue

Full english

Rentrée

October

Format

Online

Niveau Admission

Master's degree (Bac+4)

Prix

9500€

Introduction

Programme

Pourquoi choisir l'ESLSCA ?

Admissions

Perspectives de Carrière

Témoignages

Objectives of this programme

Learning to work, every module of the course is characterized by a theory session which is always followed by practical or IT courses and structured with workshops and exercises to put into practice all the new matters and competencies learnt
Becoming a luxury professional all-around to acquire the complete mastery both of the theorical and cultural knowledge as well as of the practical, IT and graphic skills
Understanding the market dynamics to provide the conceptual frameworks and the toolkits needed to manage at best managerial processes within Luxury, Design & Fashion markets
Following trend forecasting and cool hunting to be an expert in Design as well as in Management and Marketing field for Luxury products

Program

Module 1

Eastern Vs Western Luxury
Creating Value In Luxury Brands - Brand DNA & Identity
Successful Luxury Brands - Codes

Module 2

Jewellery Business
Watch Business
Fashion Accessories & Leather Goods / Lifestyle Business

Module 3

Managerial & Marketing Strategies for Luxury Brands
Packaging & Visual Merchandising
Retail Experience
Sectorial Strategy

Module 4

Main Differences Between Luxury And Fashion
The Communication Of Fashion & Luxury Brands

Module 5

History Of Fashion: Haute Couture & Made In France
The Birth Of Prêt A Porter & Made In Italy
The Italian Maestros
History Of Fashion Accessories/
Leather Goods

Module 6

Luxury & Culture
Luxury & Art

Module 7

Design and History of Design
Design and Luxury products

Module 8

Relationship Between Design and Craftsmanship
Relationship Between Luxury and Craftsmanship
The Metiers D’Art in France and in Italy

Targeted Skills

Understand and speak the language of creative directors, designers and stylist
Identify the key positioning drivers in luxury, design and fashion
Evaluate the brand equity cntent and its potential for extension
Design a consistent digital strategy
Use IT-tools and techniques necessary for luxury market

Why choose this program ?

100% Online courses and lectures
Testimonial of CEOs, Creative Directos, Designers of International Luxury, Design and Fashion Brands
Courses on demand available to students anytime and anywhere
Top-level training with class Exercises and Homeworks launched by Brands or Professionals
Real projects and capstones about Luxury and Design products and strategies to deal with as in the professional life - from project investigating to project deploying
Live forum and revisions
Thesis's personal follow-up by a tutor

Rhythm

Time volume : 340 hours

Frequency : 1 modul every 4 weeks (including exams and thesis preparation)

Prerequisities and audience for this diploma

International students or professionals with a miinimum level of studies
Students or Professionals who want to take advantage of a 100% e-learning Master Program
Students wishing to delve into the Marketing and Design side of Luxury and Fashion, tailored to their career wishes.
Students in the trade, management and finance sectors, wishing to approach the historical, economic and cultural realities of Luxury and Fashion Market.
Professionals who only have partial experience in the careers they aim (only in a company’s specific industry and activity) and who wish to broaden their field perspective and understanding in Luxury and Fashion

Career Opportunities

At the end of the course students will be able to work as:

Luxury Brand Manager
Luxury & Fashion Product Manager
Luxury Retail Manager (Sales Director, Sales Manager etc.)
Customer Experience Manager
Luxury Communication Manager
Luxury E-Commerce & Digital Marketing Manager
Team Manager

Pourquoi choisir l'ESLSCA

Raison 1/5

8000 M2

C'est la taille du nouveau campus de l'ESLSCA Business School. Un espace neuf au cœur de Paris dans le 19ème arrondissement.

Profitez de salles équipés high tech, d'une grande cafétéria, de nombreuses salles de repos etc.

Raison 2/5

12 formations spécialisées

Qui vous prépare aux métiers de demain parmi la finance, le marketing, l'international et bien d'autres

Raison 3/5

15 000

Alumnis répartis partout dans le monde qui portent fièrement les couleurs de l’école. Un réseau précieux qui est un véritable atout pour nos étudiants qui peuvent leurs demander conseils et profiter de leurs expériences