Executive MBA Online Premium Luxury and Design Management
Executive MBA Description
This Executive MBA Premium Luxury & Design Management focuses on training students to become excellent Masters of Luxury & Design Management.
Essentially, this program establishes and advances all the crucial competencies that are necessary to every manager or professional who wants to work in this charming and challenging business. Participants will learn how to preserve the Heritage of the Maison and to raise awareness to its high-demanding clientele.
Why take the Executive MBA Online Premium Luxury and Design Management?
Choosing to do the Executive MBA Online Luxury and Design Management is to opt for a course of excellence. It takes place online at an internationally recognised business school.
An EMBA of excellence in Luxury and Design Management
Thanks to this training, candidates practice on practical cases and acquire the essential skills of a future luxury brand manager. During this EMBA, the managerial processes are expertly examined:
- Key positioning in luxury, design and fashion;
- The development of a digital strategy;
- And the use of digital tools and techniques in the luxury market.
Doing this EMBA adds value to your management course in Luxury, Design and Fashion.
The advantage of following this unique online EMBA
All courses and lectures are online. The advantage is that you can follow them at your own pace if you are already working. You will benefit from quality interventions from CEOs, Creative Directors or Designers of international brands. In addition, practical case studies are conducted by companies on products and strategies in the luxury, design and fashion industries.
This online MBA is therefore ideal to propel your career while remaining professionally active. It is also suitable for a retraining in the luxury industry. It offers a high level acquisition of the skills inherent in marketing and e-commerce applied to this sector. Finally, registered candidates increase their professional network tenfold, as they are connected to the best players in this industry.
Objectives of this Executive MBA
- Learning to work, every module of the course is characterized by a theory session which is always followed by practical or IT courses and structured with workshops and exercises to put into practice all the new matters and competencies learnt
- Becoming a luxury professional all-around to acquire the complete mastery both of the theorical and cultural knowledge as well as of the practical, IT and graphic skills
- Understanding the market dynamics to provide the conceptual frameworks and the toolkits needed to manage at best managerial processes within Luxury, Design & Fashion markets
- Following trend forecasting and cool hunting to be an expert in Design as well as in Management and Marketing field for Luxury products
Executibe MBA Online Premium Luxury and Design Management Program
- Eastern Vs Western Luxury
- Creating Value In Luxury Brands - Brand DNA & Identity
- Successful Luxury Brands - Codes
- Jewellery Business
- Watch Business
- Fashion Accessories & Leather Goods / Lifestyle Business
- Managerial & Marketing Strategies for Luxury Brands
- Packaging & Visual Merchandising
- Retail Experience
- Sectorial Strategy
- Main Differences Between Luxury And Fashion
- The Communication Of Fashion & Luxury Brands
- History Of Fashion: Haute Couture & Made In France
- The Birth Of Prêt A Porter & Made In Italy
- The Italian Maestros
- History Of Fashion Accessories/
- Leather Goods
- Luxury & Culture
- Luxury & Art
- Design and History of Design
- Design and Luxury products
- Relationship Between Design and Craftsmanship
- Relationship Between Luxury and Craftsmanship
- The Metiers D’Art in France and in Italy
Targeted Skills
- Understand and speak the language of creative directors, designers and stylists
- Identify the key positioning drivers in luxury, design and fashion
- Evaluate the brand equity content and its potential for extension
- Design a consistent digital strategy
- Use IT-tools and techniques necessary for luxury market
Why choose this program ?
- 100% Online courses and lectures
- Testimonial of CEOs, Creative Directors, Designers of International Luxury, Design and Fashion Brands
- Courses on demand available to students anytime and anywhere
- Top-level training with class Exercises and Homeworks launched by Brands or Professionals
- Real projects and capstones about Luxury and Design products and strategies to deal with as in the professional life - from project investigating to project deploying
- Live forum and revisions
- Thesis's personal follow-up by a tutor
Rhythm
Time volume : 340 hours
Frequency : 1 modul every 4 weeks (including exams and thesis preparation)
Prerequisities and audience for this diploma
- International students or professionals with a minimum level of studies
- Students or Professionals who want to take advantage of a 100% e-learning Master Program
- Students wishing to delve into the Marketing and Design side of Luxury and Fashion, tailored to their career wishes.
- Students in the trade, management and finance sectors, wishing to approach the historical, economic and cultural realities of Luxury and Fashion Market.
- Professionals who only have partial experience in the careers they aim (only in a company’s specific industry and activity) and who wish to broaden their field perspective and understanding in Luxury and Fashion
Requirement
- Bachelor degree or be in the process of completing a Bachelor degree in a relevant subject
Career Opportunities
At the end of the course students will be able to work as:
- Luxury Brand Manager
- Luxury & Fashion Product Manager
- Luxury Retail Manager (Sales Director, Sales Manager etc.)
- Customer Experience Manager
- Luxury Communication Manager
- Luxury E-Commerce & Digital Marketing Manager
- Team Manager