Bachelor Marketing Bachelor Marketing

Initial or continuous training
From a bac+2
8 900€


The Bachelor Marketing program enables students to acquire the necessary skills in marketing (Mix, digital, service, retail, international, etc.) and to acquire the necessary managerial openness through internships and work-study programs. Students are trained to learn, anticipate and manage complex situations and issues related to marketing and brand management, but also to express themselves, manage a team, a project, speak in public and develop their soft skills, etc.


This Bachelor is aimed at students wishing to acquire the knowledge necessary for a professional career in the field of marketing and communication. It allows students to be immediately operational in the job market or to pursue studies in MBA1-2 Digital Marketing and Innovation or Luxury and Fashion Management and Marketing at ESLSCA.




This Bachelor Marketing prepares you to:

  • Explore and express your potential

  • Acquire the know-how and know-how essential to a position of future manager in the fields of marketing and communication

  • Understanding a market and its actors (Companies - Consumers)

  • Understand the Marketing function and its role within organizations

  • Acquire solid knowledge in the field of Service marketing and retail marketing

  • Understand the role of digital in Marketing

  • Acquire the general knowledge and know-how essential for junior marketing and communication professions

  • Prepare for an M1-M2 course in marketing




This Bachelor is aimed at students with an appetite for digital, image and brands; profiles with great curiosity, creativity and originality, versatility and passion for the web are particularly appreciated.


The Bachelor 3 Marketing is accessible after:

  • Validation of the first two years of the Bachelor Management at ESLSCA Business School Paris
  • Validation in a business school or university with a Bac +2




Diplôme d’établissement qui prépare  au Titre RNCP 34581 « Chargé(e) de gestion de Marketing et de promotion », Certification professionnelle délivrée par l’Organisme Certificateur FORMATIVES de niveau II RNCP/ 6 Européen, Code NSF 312p, paru au JO du 19 juillet 2017



Company management:

  • Team management
  • Project management
  • Company law
  • Research methodologies


Marketing - Service / Retail:

  • International law
  • Service Marketing
  • Brand management
  • Digital Marketing
  • Retail Marketing
  • Adobe Suite


International marketing :

  • International Advertising
  • International negotiation
  • Big Data CRM
  • Business games
  • Multinational Marketing
  • Relationship Marketing


Quantitative methods:

  • Excel -VBA
  • Information and Management System,
  • Computer Database



The teaching staff is made up of higher education professors and professionals from the business world, particularly executives from the marketing and business world.


A word of the program's director:


"Training managers with managerial skills (management, finance, marketing, etc.) and personal qualities and skills is the ambition of our Bachelor 3 Marketing program at ESLSCA. The course you are going to take will allow you to acquire the necessary skills to occupy an exciting profession within the marketing function of a national or international company. The particularity of this program lies in its pedagogy which is based on the ESLSCA Learning System (ELS): Academic knowledge, experimentation via business cases or concrete missions and finally professional experience throughout the course, through internships and work-study programs.
This course developed in collaboration with professionals and teacher-researchers offers you an innovative and progressive program with a strong entrepreneurial and international component. It will allow you to acquire all the marketing skills necessary to occupy a position of responsibility within the marketing department of a company, whether it is BtoC or BtoB. "


Mariem Brahim


The Marketing Bachelor allows you to work in small and large companies and to evolve in a constantly changing profession:



  • Product manager
  • Marketing assistant
  • Marketing Manager
  • Junior product manager
  • Media planner



  • Communication Manager
  • Community Manager
  • Moderator
  • Web master



  • PR
  • Events Manager




The School offers you the possibility, for all of its training courses, to apply online throughout the year: from January to December.


The selection of candidates is made on file (CV + application questionnaire) followed by a motivational interview.