Bachelor Marketing Bachelor Marketing

October
Initial or continuous training
From a bac+2
French
8 900€

PRESENTATION

The Bachelor Marketing program enables students to acquire the necessary skills in marketing (Mix, digital, service, retail, international, etc.) and to acquire the necessary managerial openness through internships and work-study programs. Students are trained to learn, anticipate and manage complex situations and issues related to marketing and brand management, but also to express themselves, manage a team, a project, speak in public and develop their soft skills, etc.

 

This Bachelor is aimed at students wishing to acquire the knowledge necessary for a professional career in the field of marketing and communication. It allows students to be immediately operational in the job market or to pursue studies in MBA1-2 Digital Marketing and Innovation or Luxury and Fashion Management and Marketing at ESLSCA.

 

 

TRAINING AIMS:

This Bachelor Marketing prepares you to:

  • Explore and express your potential

  • Acquire the know-how and know-how essential to a position of future manager in the fields of marketing and communication

  • Understanding a market and its actors (Companies - Consumers)

  • Understand the Marketing function and its role within organizations

  • Acquire solid knowledge in the field of Service marketing and retail marketing

  • Understand the role of digital in Marketing

  • Acquire the general knowledge and know-how essential for junior marketing and communication professions

  • Prepare for an M1-M2 course in marketing

 

 

WHO IS THE BACHELOR MARKETING TRAINING FOR:

This Bachelor is aimed at students with an appetite for digital, image and brands; profiles with great curiosity, creativity and originality, versatility and passion for the web are particularly appreciated.

 

The Bachelor 3 Marketing is accessible after:

  • Validation of the first two years of the Bachelor Management at ESLSCA Business School Paris
  • Validation in a business school or university with a Bac +2

 

 

DIPLOMA RECOGNITION:

Diplôme d’établissement qui prépare  au Titre RNCP 34581 « Chargé(e) de gestion de Marketing et de promotion », Certification professionnelle délivrée par l’Organisme Certificateur FORMATIVES de niveau II RNCP/ 6 Européen, Code NSF 312p, paru au JO du 19 juillet 2017

 

PROGRAM

Company management:

  • Team management
  • Project management
  • Company law
  • Research methodologies

 

Marketing - Service / Retail:

  • International law
  • Service Marketing
  • Brand management
  • Digital Marketing
  • Retail Marketing
  • Adobe Suite

 

International marketing :

  • International Advertising
  • International negotiation
  • Big Data CRM
  • Business games
  • Multinational Marketing
  • Relationship Marketing

 

Quantitative methods:

  • Excel -VBA
  • Information and Management System,
  • Computer Database

 

TEACHING STAFF

The teaching staff is made up of higher education professors and professionals from the business world, particularly executives from the marketing and business world.

 

A word of the program's director:

 

"Training managers with managerial skills (management, finance, marketing, etc.) and personal qualities and skills is the ambition of our Bachelor 3 Marketing program at ESLSCA. The course you are going to take will allow you to acquire the necessary skills to occupy an exciting profession within the marketing function of a national or international company. The particularity of this program lies in its pedagogy which is based on the ESLSCA Learning System (ELS): Academic knowledge, experimentation via business cases or concrete missions and finally professional experience throughout the course, through internships and work-study programs.
This course developed in collaboration with professionals and teacher-researchers offers you an innovative and progressive program with a strong entrepreneurial and international component. It will allow you to acquire all the marketing skills necessary to occupy a position of responsibility within the marketing department of a company, whether it is BtoC or BtoB. "

 

Mariem Brahim

CAREER PERSPECTIVES

The Marketing Bachelor allows you to work in small and large companies and to evolve in a constantly changing profession:

 

Marketing:

  • Product manager
  • Marketing assistant
  • Marketing Manager
  • Junior product manager
  • Media planner

 

Communication:

  • Communication Manager
  • Community Manager
  • Moderator
  • Web master

 

Events:

  • PR
  • Events Manager

 

 

ADMISSIONS

The School offers you the possibility, for all of its training courses, to apply online throughout the year: from January to December.

 

The selection of candidates is made on file (CV + application questionnaire) followed by a motivational interview.