MBA 2nd year Luxury and Fashion Management and Marketing
- Initial or continuous training
- 12500€
- May and October
- French and English
Description
The MBA in Luxury and Fashion Management and Marketing is today, after 15 years of existence, known and recognized as one of the best ways to integrate the different luxury sectors.
Our program aims to provide our students with a balanced education between concepts, luxury and fashion management & marketing, personal development and intellectual openness. This program is aimed at future leaders in the world of luxury and fashion. Our lessons are built around fundamental and specialization courses.
During this 2nd year MBA, the student pursues his specialization in fashion and luxury. He analyzes packaging, merchandising, in-depth analysis of the Fashion, Cosmetics, Jewelry, watchmaking, fashion and collections sectors. He learns trademark law and Intellectual Property, anti-counterfeiting methods, studies the supply chain, deepens the meaning of Sustainable Development and CSR for luxury houses. He is trained in Design Thinking, "Capstone Project" methods, which he puts into practice by responding to a problem provided by established companies or Start-ups. The teams support their project in front of a jury made up of academic and professional members.
The student transforms his knowledge into skills and expertise in an internship of at least 6 months. He is working on a research thesis on a subject of fashion and luxury.
A 3-day study trip to Italy is also on the program, in order to discover Italian artisans and Made in Italy (a benchmark in fashion).
Finally, in the second semester, we offer an exchange program with our partner Rome Business School in order to study "Fashion Design Management" (100% in English).
The MBA Management and Marketing of Luxury and Fashion is THE transversal training that covers all areas of luxury and marketing.
Objectives
- Acquire in-depth training in technical expertise in the field of management and marketing applied to the luxury and fashion sectors.
- Develop solid knowledge of market practices in a context where businesses are evolving.
- Acquire the necessary know-how, both with regard to the economic and digital environment, business and competition law, logistics, as well as management and marketing techniques for steering teams and projects.
- Adopt a comprehensive and transversal approach to the industry: companies, professions, risks and opportunities.
- Acquire the expertise to access Marketing manager positions in the luxury and fashion sectors.
- Acquire the skills of teamwork, leadership to develop your potential.
Courses Program
- Luxury purchasing and logistics
- Design thinking
- Distribution strategies
- High jewelry, furnitures, luxury cars (EN)
- Fashion history
- Trademark and intellectual property rights
- Luxury and CSR
- Luxury & counterfeit
- Cosmetics - Strategies & practice
Customer experience in luxury
Packaging & Visual merchandising
Adobe Suite (In-Depth)
- Workshops: Thesis Coaching
- Oral Business English
- Public speaking, English for luxury industry
- Digital strategy, networks
- Business games - Marketstrat
- Time for personal development, autonomy
- Crisis marketing, E-reputation management
- International marketing
- Business management, dashboards
- Marketing plan
Sectoral visits, Workshops, Shops, Epernay, etc.
Soft skills
- Graduation thesis
- Support CV + Cover letter
- Coaching, case studies
Skills
- Understand your environment and the challenges of the organization.
- Develop a marketing plan, set up its Implementation & follow-up
- Manage, motivate, train, challenge sales, marketing and communication teams
- Carry out qualitative / quantitative studies, design and manage the 360 ° communication strategy
- Design and manage the company's digital strategy, online communication, social networks, management of qualified traffic and online sales
- Manage a business, dashboards, build, challenge and monitor a budget, engage with all stakeholders in project mode
- Soft skills, interpersonal and technical skills, team and project management in agile mode
- Carry out a research study, provide a solution from a new angle to a problem
- Apply the accumulated knowledge to the company
Pedagogical method
This program combines the transfer of skills, knowledge and learning reflection techniques to specialize in luxury. The fundamentals of business management, management and leadership are also taught in order to have a complete program.
Digital technologies are at the heart of the lessons. The training is taught with lessons but also practical case studies, classroom presentations and group discussions.
Important events
- Study trip - 3 days to discover "crafts" and Made in Italy: Italy (Milan, Florence)
- Creative Capstone Challenge - project to create a start-up, creating values using the Design Thinking method
- Crisis management & e-reputation - practical case over two days
- Visit of the Cellars in EPERNAY - Moêt et Chandon, Harvester Owner, Study of the economy of the Champagne sector, extends to the wines and spirits sector.
- Guided case studies
- Masterclass & guests - Sharing of experience of experts in the world of luxury (artistic director, marketing & communication director, expert professor of innovation and artificial intelligence, etc.)
- Visits to specialized fairs and professional exhibitions (according to schedule)
MBA 2nd year
- BAC + 4 (validated or in the process of being validated)
- Open to business executives
- Selection all year round
- CV + Questionnaire followed by a motivational interview
ESLSCA - Rome Business School Partnership
In order to acquire the necessary openness in the world of 2020-2025, 2nd year MBA students will have the opportunity to enrich their course with an international experience in the second semester, with our partner ROME BUSINESS SCHOOL. Indeed, we offer a student exchange program with our partner ROME BUSINESS SCHOOL, to study "Fashion & Design Management" (100% in English). This exchange allows the student to obtain a double degree ESLSCA-ROME BUSINESS SCHOOLS.
Program of the second semester at Rome Business School
- Fashion & design markets
- Italian cultural & design revolution, textile industry
- Law of fashion & design
- Fashion sociology, diversity & inclusion
- Creation & management of fashion collections, digital trends
- Soft skills, English Public speaking
- Management accessories, jewelry
- Management of fashion products & labels
- Design studio prototyping techniques, Fabrics
- Personal design philosophy & customer relationships
- Professional experience (minimum 6-month internship or professionalization contract)
- Visits, Masterclass, Dissertation + Capstone RNCP
Why do your second semester of studies at Rome Business School?
- The city: Rome, the cradle of a unique artistic heritage
- A student exchange program to study "Fashion & Design Management" which allows the student to obtain a double degree
- Top 40: Master in Design & Fashion Management among the top 40 in the world according to the Eduniversal ranking
- An international and multicultural environment with more than 140 nationalities on campus
- A recognized, certified and accredited school (EOCCS, MIUR, ASFOR, ECBE, ...)
Conditions
- English level: Score above 800 on the TOEIC / or Cambridge B2 equivalent, TOEFL, IELTS
- Cover letter (demonstrate fashion and design appetites, multicultural environment, etc.),
- General average of minimum 12/20 for the last diploma obtained.
Admission file
- TOEIC results or Cambridge equivalent B2, TOEFL, IELTS
- CV
- Cover letter
- Diplomas
- Last Gradebook
- For foreign students: proof allowing studies in the countries of the European Union.
Diploma recognition
Titre RNCP N° 32188 "Chef de Produit", Certification professionnelle délivrée par l’Organisme Certificateur HEMA de niveau I RNCP/ 7 Européen, Code NSF 312, paru au JO du 21 Avril 2017
Career's perspective
The MBA Management and Marketing of Luxury and Fashion makes it possible to integrate the professional world in positions such as:
- Product Manager, Product Owner
- Sales manager, store manager,
- Marketing, communication, digital, PR manager
- Merchandising & e-merchandising manager,
- Head of studies, competitive intelligence, business analyst,
- Gallery manager, entrepreneur,
- Community manager, CRM manager, customer service…
Activity area
- Fashion & textile brands (fast-fashion, premium, luxury)
- Luxury homes, all sectors
- Communication agency, press, digital agency
- Consulting firms specializing in luxury and fashion
What our students think
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Intissar Wahid MBA Logistics and Supply Chain Management"I chose the ESLSCA because of the richness of the program and the quality of the speakers."
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Romain Dei Tos Financial Markets"The Trading division brought me a market culture and field experience from experts in the sector ..."
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Arti Patel MBA Digital MarketingDiscover the MBA Digital Marketing
"The school offers real opportunities and prospects for advancement in the professional world."
