Our MBA 1 programs

The MBA Digital Marketing and Innovation is a 12- or 24-month programme. The first year consists of general teaching on marketing, digital marketing, management, business development, corporate strategy and a few programming languages. A second year with specialised courses, Growth Marketing or Marketing Data, depending on the option chosen:

• Growth Marketing specialisation:

This specialisation offers students the opportunity to acquire skills in growth marketing and inbound marketing. As a result, they will be able to take advantage of growth opportunities from a perspective of complementarity between the short term and the long term.

Students will also acquire skills in data analytics and testing, which are essential tools for growth marketing.

• Data Marketing specialism:

This specialism is aimed at students with a real taste for data. It offers them the opportunity to develop cutting-edge skills in web development, data science, data analysis and big data.

The MBA in Luxury Management and Marketing aims to provide our students with a balanced education in luxury management and marketing concepts and techniques, personal development and intellectual openness. 
This two-year programme is designed for future leaders in the world of luxury. Our courses are built around fundamentals and specialisations. Nearly 65% of the courses are taught in French and English, with semester 2 of the MBA 2 in Full English as part of the double degree programme with Rome Business School.

The plus? In order to acquire the necessary open-mindedness to the world, 2nd year MBA students will have the opportunity to enrich their course with an international experience in the second semester, with our partner the ROME BUSINESS SCHOOL.

The aim of the MBA specialising in finance is to train ethical managers with cutting-edge technical and financial skills, who are aware of the directions in which their professions are evolving and the importance of their activity for society as a whole. This ambition for ethics and responsibility is central at a time when the need for business sustainability and technological developments (particularly blockchain) are profoundly changing the financial professions.

The programme familiarises students with the institutions, products, approaches and concrete practices involved in financing and capital markets operations. Students acquire knowledge of corporate financial decision-making in an international environment and learn to master the tools for evaluating investments or acquisitions, the ability to manage cash flow and risks, and the techniques for raising capital on the financial markets. It enables students to go on to study for an MBA in Financial Engineering, an MBA in Finance and Data Performance, an MBA in Banking and Insurance or an MBA in Trading and Market Finance at ESLSCA.

The aim of the MBA specialising in corporate finance is to train ethical managers with cutting-edge technical and financial skills, who are aware of the directions in which their professions are evolving and the importance of their activity for society as a whole. This ambition for ethics and responsibility is central at a time when the need for business sustainability and technological developments (particularly blockchain) are profoundly changing the financial professions.

The programme familiarises students with the institutions, products, approaches and concrete practices involved in financing and capital markets operations. Students acquire knowledge of corporate financial decision-making in an international environment and learn to master the tools for evaluating investments or acquisitions, the ability to manage cash flow and risks, and the techniques for raising capital on the financial markets. It enables students to go on to study for an MBA in Audit and Management Control, an MBA in Wealth Management, an MBA in Banking and Insurance or an MBA in Financial Engineering at ESLSCA.

The 2-year MBA specialising in Business Engineering, due to open in October 2022, aims to train managers in strategy and business development, a key role in many digital companies and start-ups, as well as in more traditional companies.

In our MBA, students will learn how to reorientate the product and/or service being sold to meet the needs of the market, diagnose the business plan in order to achieve the company's objective and structure the development strategy to guarantee greater stability of the forecast.

Teaching in the first year is based around 3 themes: steering the product/service strategy, reorienting the target product/service to meet market needs; developing the market, in order to challenge its position in the face of competition; steering economic profitability, in order to organise the unit's development in conjunction with the finance department. It enables students to continue their studies in the 2nd year of the MBA Business Engineering.