MBA Marketing Digital & Innovation - Growth Marketing Specialization

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ESLSCA S.A., Ecole de Commerce privée française, accorde une grande importance à la protection de vos données à caractère personnel.

Par suite, ESLSCA S.A. vous informe qu’elle traitera vos données à caractère personnel en vue de vous contacter et vous informer du programme choisi lors des deux prochaines rentrées. Après cette période-là où dès que les informations demandées vous seront fournies, vos données seront supprimées.

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Language

French

Start date

October

Format

Initial or continuous training

Admission Level

4-year Undergraduate degree or Higher

Price

12500€

Introduction

Programme

Pourquoi choisir l'ESLSCA ?

Admissions

Perspectives de Carrière

Témoignages

Program's description

Our program designed in line with the job market promotes interesting bridges between the digital marketing and data professions according to each person's appetites, opportunities and professional plan. Thus, the Digital Marketing & Innovation Master in Data Marketing aims to master skills in strategy and digital marketing on the one hand, development, data science, data analysis and big data on the other hand in order to guarantee an exhaustive data path:

Modern Data and Big Data Infrastructures
Language, data exploration and manipulation
Analytics and data science
Data governance

As such, the specialized Master in Digital Marketing - Data at ESLSCA business school is:

A 360 ° education that combines strategic and operational skills in digital marketing and data
An approach based on the Eslsca method of the augmented ethical manager 4.0 via skills in marketing and digital digital transformation and professional skills and personal development (Soft Skills)
A measured balance between innovation marketing and data (web development, data analysis and visualization, etc.) with a view to matching the job market
A course where experimentation and disruptive innovation are at the heart of teaching via tangible projects (Dataset, marketing campaigns, Hackathons, design thinking, etc.)
A program allowing maximum cross-functional employability in current data professions and digital marketing professions and recognized certifications (Google Analytics and Power BI)

8th

In the Eduniversal 2021 Ranking in the "E-Business" category

87%

of students are employed 6 months after graduation

87%

Of students on an internship or who are employed abroad

31 000 €

Average gross salary in 1st job

Eric Mathez

- Program's director

" Dear students,

Marketing is constantly revolutionizing and trying to innovate, hence the name marketing innovation, to find new techniques and strategies to attract consumers to a product or service and increase sales; it is not for nothing that the media innovation strategies prize is awarded annually to recognize the most creative and innovative company, but also the most daring;

Our Specialized MBA over 2 academic years (MBA1-2) defined in collaboration with professionals and experts in Digital Marketing is aimed at students wishing to embark on digital professions as well as professionals seeking to access management positions in this domain. It will allow you to acquire global skills in the fields of digital and innovation marketing and specific in growth marketing (Growth special) on the one hand, and Data (data science, and data analysis) on the other hand. . Our program, designed in line with the job market, promotes interesting bridges between the digital marketing and data professions according to everyone's appetites, opportunities and professional projects. "

Objectives

Develop solid strategic and operational knowledge in digital marketing, communication, advertising, sales and marketing studies
Be able to master the digital transformation of traditional fields (e-marketing, e-commerce, e-CRM, e-Communication, e-advertising) As well as the new essential skills in this field: mobility, analysis, Big Data, DMP, innovation, connected objects)
Understand the new opportunities offered by the web, social media and more generally the omnichannel world (mobile / tablet, webtTV and TV 2.0, urban display, new generation ...)
Know how to develop and perpetuate a digital business creation project

Courses Program

Module 1: Customer journey and inbound marketing

Inbound marketing (Customer journey)
UI UX / design
CRM and marketing automation
Customer satisfaction and loyalty
Social selling and inbound marketing
Mobile marketing

Module 2: Marketing Digital Strategy

Digital marketing strategy and acquisition levers
Content marketing and digital strategy
Web analytics / Google Analytics
Economic intelligence
Business English

Module 3: Growth Marketing

The fundamentals of growth marketing
Digital Growth & Creativity
Apply Growth in marketing funnels
Measure and automate the levers
The Growth Marketing Toolbox

Module 4: Language and data manipulation

VBA
SQL Database
Intermediate Python
Rapid tests / AB Testing
Business English

Module 5: Data analyse and data testing

Data analyse
Machine learning
Soft Skills