Meriem El Bouhali

About

Meriem El Bouhali holds a PhD in Management Sciences from Paris 2 Panthéon-Assas University, where her dissertation—focused on sourcing new suppliers in B2B marketing—received the university’s thesis award in Management.

She has been a lecturer and researcher at ESLSCA Business School Paris since September 2021 and brings over 10 years of experience in both private and public higher education institutions in France.

Her research explores topics such as:

Social media marketing
Online trust in B2B environments
Supplier selection and perceived website quality in B2B
Corporate social responsibility
Blockchain
Perceptions and use of AI in higher education

Meriem uses both qualitative and quantitative research methods, depending on the nature of the topic. She is proficient in tools such as QDAMiner, NVivo, SPSS, and SMARTPLS.

She teaches at both undergraduate and graduate levels (Bachelor and DES), covering areas including fundamental, relational, and digital marketing, as well as academic research. She also plays an active role in school development projects and previously served as Director of the MBA in Digital Marketing & Innovation for four years.

Knowledge Areas

Social media marketing
E-commerce and website experience
B2B purchasing decisions
Technology adoption
Semi-structured interviews
Structural equation modeling

Academic Experience

PhD in Management Sciences – B2B Marketing – Université Paris 2 Panthéon-Assas
Master’s in Research (Management Sciences) – Université Paris 2 Panthéon-Assas
Master’s in Management – Université Paris 1 Panthéon-Sorbonne

Relevant Publications

Bouebdallah, N., Ajili Ben Youssef, W., & EL Bouhali, M. (2025). Factors determining big four auditors’ intentions to use blockchain technology: a mixed-methods approach. Asian Review of Accounting. https://doi.org/10.1108/ARA-01-2025-0005

Youssef, W. A. B., Bouebdallah, N., & El Bouhali, M. E. (2025). Blockchain technology adoption intention among the Big Four audit firms. The British Accounting Review, 101692. https://doi.org/10.1016/j.bar.2025.101692

Dunes, M., El Bouhali, M., & Baudier, P. (2024). Social media skills as a determinant of employee performance. Management & Prospective, 41(4), 135-150.

Courses Taught

Bachelor Finance Finance
The 3-year Bachelor of Finance offers an innovative, progressive pathway aimed at acquiring the fundamentals of business management, with a choice of two specialisations in the third year (market finance and corporate finance).
In the company, students will be required to work in interaction with other departments: marketing, human resources, purchasing, finance, accounting, international, communication, etc.
Our Bachelor's degree in Finance stands out for :
Its specialisation programme in corporate finance or market finance. Over the three years, a student receives 315 hours of lectures in finance. Supplemented by related disciplines such as statistics, mathematics and financial mathematics (for a total of 168 hours), this represents 40% of the total volume.
A skills-based teaching approach based on the Eslsca Learning System (ELS), using a skills framework that combines business skills, managerial skills, technical skills and interpersonal skills;
Enhanced support at the start of the B1 course: two preparatory weeks to help students integrate and assert themselves so that they can approach higher education with motivation and confidence;
A positive teaching approach: collective intelligence, theatre, exchange, cultural/managerial openness, community life, Fresque du climat, soft skills, etc. ;
Its international dimension: hosting international students, the possibility of exchanges with partner universities in B2-S2, study trips to provide a cultural and intellectual insight into financial practices, etc. ;
Its entrepreneurial dimension, thanks to the entrepreneurial pathway developed over the first two years:
Step 1 in Bachelor 1- First laboratory (from idea to project)
Step 2 in Bachelor 2 - Second laboratory (from project to company)
MBA 2 Business Engineer Management
The MBA specialising in Business Developer aims to train, in 12 months, managers in strategy and business development, a key profession in many digital companies and start-ups, but also in more traditional companies.

As part of our MBA, students will learn how to reorientate the product and/or service they are selling in order to meet market needs, diagnose the business plan in order to achieve the company's objective and structure the development strategy to guarantee greater stability of the forecast.

The teaching in the second year is professionalising and focuses on: negotiating and consolidating contracts with partners, subsidiaries and franchises; team management by obtaining the qualification of project manager; development using external leverage.
MBA 2nd year Luxury and Fashion Management and Marketing Marketing
The MBA in Luxury and Fashion Management and Marketing is today, after 15 years of existence, known and recognized as one of the best ways to integrate the different luxury sectors.
Our program aims to provide our students with a balanced education between concepts, luxury and fashion management & marketing, personal development and intellectual openness. This program is aimed at future leaders in the world of luxury and fashion. Our lessons are built around fundamental and specialization courses.
During this 2nd year MBA, the student pursues his specialization in fashion and luxury. He analyzes packaging, merchandising, in-depth analysis of the Fashion, Cosmetics, Jewelry, watchmaking, fashion and collections sectors. He learns trademark law and Intellectual Property, anti-counterfeiting methods, studies the supply chain, deepens the meaning of Sustainable Development and CSR for luxury houses. He is trained in Design Thinking, "Capstone Project" methods, which he puts into practice by responding to a problem provided by established companies or Start-ups. The teams support their project in front of a jury made up of academic and professional members.
The student transforms his knowledge into skills and expertise in an internship of at least 6 months. He is working on a research thesis on a subject of fashion and luxury.
A 3-day study trip to Italy is also on the program, in order to discover Italian artisans and Made in Italy (a benchmark in fashion).

Finally, in the second semester, we offer an exchange program with our partner Rome Business School in order to study "Fashion Design Management" (100% in English).
The MBA Management and Marketing of Luxury and Fashion is THE transversal training that covers all areas of luxury and marketing.