SPECIALIZED MBADigital Marketing and E-Business

October
Initial training
3-year Undergraduate degree or Higher
French
12 000€

OVERVIEW
Of the MBA in Digital Marketing & E-Business

The wealth of information available online and on mobile devices, along with the development of social networks and forums, have given power to increasingly demanding consumers. In a decade, we have seen the emergence of the smartphone, the tablet and other connected objects...

In this “New Economy”, the digital sphere has created new uses, clients are connected and mobility is part of their daily lives – they have an increasing expectation of immediacy.

 

Enterprises are forced to reconsider their modus operandi and to undertake their own digital revolution. Marketing, communication, sales, advertising, distribution, are all at the heart of this revolution and companies are forced to develop new strategies, innovate and transform their organizations.

 

Competition is exacerbated by digital marketing, in particular with the Uberisation syndrome. Today’s competitors are no longer the traditional ones, but rather the young and newcomers (UBER, SPACEX TESLA, GOOGLE ...).

 

Innovation and e-business play a major role in the strategy of successful companies. A recent study from Forrester shows that “Companies that foster creativity are 3.5 times more likely to increase their sales by at least 10% compared to competition.”

It is for these reasons that ESLSCA Paris Business School has created the MBA in Digital Marketing and E-Business program.

 

PRIZES:

The MBA was awarded the Eduniversal-SMBG Innovation Prize in the 2017 ranking.

 

COURSE OBJECTIVES:

To ensure leadership positions, the graduate must master the digital transformation of traditional areas: e-Marketing, e-Commerce, e-CRM, e-communication, e-Advertising and new skills: innovation, mobility, big data, connected objects, start-up creation…

 

WHO IS THE MBA IN MARKETING AND E-BUSINESS INTENDED FOR?

The Digital Marketing and E-Business MBA is designed for students with a general education, or a scientific, economic, legal, commercial or management background, who wish to deepen their knowledge or acquire transversal skills, as well as professionals with a few years of experience seeking a change in their career.

 

PROGRAM

The MBA in Digital Marketing and E-Business program includes several modules:

 

Module 1: Digital Marketing Strategy

·         New Economy

·         Evolution of consumption (CX, Customer Journey...)

·         New channels (Multi-Channel/Omni-Channel)

·         Mobilty

·         Inbound Marketing Strategy

·         Brand Content Strategy

 

Module 2: Digital Platform Development

·         Website: Design, Referencing, Search (SEM and SEO)

·         social Media

·         Marketing campaigns

·         E-Communication

·         Online advertising, programmatic

 

Module 3: Sales mechanisms

·         E-Commerce Website

·         B2B/B2C/Marketplace

·         social Selling

·         Digital Store

 

Module 4: DATA

·         DMP Analytics

·         Measuring efficiency and optimisation

·         Appz

 

Sectoral Digital Marketing

 

Startups and Innovation

 

Course monitoring and Coaching

 

DIGITAL MARKETING MBA TEACHING METHOD:

The company is at the heart of the training:

·         Close collaboration with companies leading the digital transformation

·         Courses carried out by operational specialists in their field

·         Partnerships with major digital players (SalesForce, Adobe, Soft Computing, Microsoft, Apple...)

·         Conferences with company testimonials

·         Start-up incubator visits

 

 

TEACHING STAFF
E-Marketing

The faculty, which includes many practitioners, transmits its experience by offering many activities in small groups where students may apply their knowledge developed during the course.

 

CAREER PERSPECTIVES

To cope with these changes, companies need new skills and rely on the training of young graduates.

 

Conventional jobs updated with new digital components:

·         Customer Service Assistant

·         Marketing Manager

·         Product manager

·         Marketing Project Manager

·         Communication Manager

·         CRM Manager

·         Loyalty Manager

·         Marketing Manager

 

New Digital jobs:

·         Website Development Project Manager

·         Chief Digital Officer

·         Community Manager

·         Digital Marketing Consultant

·         Digital Marketing

·         E-Commerce Manager

·         E-CRM Manager

·         Omnichannel Manager

·         SEM-SEO Consultant

·         Traffic Manager

 

The volume of job offers for executives on the Internet boomed in early 2016 (Commercial Marketing: 11%, R&D Innovation: 18%) (Source: APEC).

 

 

REQUIREMENTS

The School offers the possibility, for all of its courses, to apply online throughout the whole year: spanning from January to December.

The selection of candidates is performed by application file (CV and application question form) followed by an interview.

 

MBA in Digital Marketing and E-Business prerequisites:

·         3-year Undergraduate degree for a 2-year degree (for the first and second level Master’s programs)

·         First level Master’s for a one-year degree (for the Master’s 2 program)

·         Corporate executives are also welcome to apply