MBA Business Engineer
- Full time or work-study
- 12500€
- October 2024
- French
Program description
The 2-year MBA specialising in Business Engineering, due to open in October 2022, aims to train managers in strategy and business development, a key role in many digital companies and start-ups, as well as in more traditional companies.
In our MBA, students will learn how to reorientate the product and/or service being sold to meet the needs of the market, diagnose the business plan in order to achieve the company's objective and structure the development strategy to guarantee greater stability of the forecast.
Teaching in the first year is based around 3 themes: steering the product/service strategy, reorienting the target product/service to meet market needs; developing the market, in order to challenge its position in the face of competition; steering economic profitability, in order to organise the unit's development in conjunction with the finance department. It enables students to continue their studies in the 2nd year of the MBA Business Engineering.
Why do an MBA in Business Engineering?
The MBA in Business Engineering is an excellent course of study, also offered as a sandwich course, which provides the skills you need to manage BtoB digital marketing projects.
An MBA specialized in high technology
The Business Engineering MBA offered by ESLSCA Business School Paris has a number of advantages that set it apart. Candidates acquire skills that will give them a high level of responsibility in a company, as they are trained to :
- Become experts in complex sales of high value-added solutions;
- Manage project teams to ensure the marketing and deployment of solutions to customers;
- Manage prospecting and negotiation with different companies in the sector;
- Boost sales and customer loyalty by driving high-impact sales actions.
Candidates become experts in selling products and solutions in the Digital and Innovation Industries.
The essential MBA for a position in high demand
ESLSCA's MBA in Business Engineering, specializing in Business Developer, is perfectly aligned with the realities and needs of today's and tomorrow's market.
Applicants to this program distinguish themselves by acquiring the skills essential to these dynamic sectors: the Digital and Innovation Industries. These sectors generate substantial sales, and there are many positions to be filled.
Training in figures - class 2022
Developed skills
- Design and implement sales strategies aimed at high-level customers;
- Master the complete sales cycle (from prospecting to customer loyalty) in all business sectors;
- Manage strategic projects (sophisticated negotiation, sales team management).
MBA Business Engineer 2024/2025 program - 518h
Teaching methods:
Face-to-face: 90% | Online: 10%
Lectures: 60% | Tutorials: 40%
- SD/CSR
- Multidimensional market research
- Purchasing strategy and GRF
- CRM and Big Data
- Marketing strategy
- 2G corporate strategy
Manage the financial performance of the company:
- Prospecting and customer portfolio development
- Operational marketing
- Sales strategy
- Business development / Sales development plan
- Customer culture and experience
- Performance and growth
- Introduction to corporate finance
- Management control and performance management
- EXCEL/VBA -2G
- Investment and financing decisions
- Business game
- Contract law
- Networking and social selling
- Key account management
- Business analysis
- Business negotiation and com process
- HRM
- Skills management
- Project management
- Leadership / Project team management
2-month internship (44 days on the job) for students in initial training
MBA Objectives
- Define and manage the strategic orientations of a customer-focused Business Unit
- Manage the sales and promotional development of a Business Unit
- Manage the economic and financial performance of a Business Unit
- Develop a complex, multimodal sales proposal
- Manage projects and internal and external resources
Admission procedure
Pre-selection of file including :
- CV
- Application questionnaire
- Skills assessment interview
Prerequisites
- At least 3 years' higher education (180 ECTS) from a business school or university in commerce, marketing, management, finance, etc.
- An interest in corporate finance, strategy and commerce
Diploma Recognition
Professional certification "Business Development Manager" - RNCP File N°: 34627 - NSF Codes 210W and 100 - Decision of May 29, 2020 to register on the national register of professional certifications for five years, at level 7, with effect from May 29, 2020 until May 29, 2025 under the authority and issued by ISD FLAUBERT - - Certification accessible via the VAE system.
Career perspectives
The MBA in Business Engineering prepares students and equips them with the skills needed to qualify for the following professions:
- Business Engineer
- Technical sales engineer
- Business manager
- Business developer
- Key Account Engineer
- Project Manager
- Sales manager
- Key Account Manager
Assessment method
The study year is divided into two semesters, with the last week reserved for exams.
Grading conforms to the ECTS (European Credit Transfer and Accumulation System) standard promoted by the European Union. The assessment system complies with the 2024-2025 internal regulations; the average grade for a course or module is used to assess the efforts made by each student, and to help them make the right academic and professional choices.
It includes elements of continuous assessment, the evaluation of various assignments and the grade obtained in semester tests.
Under the direction of the School Director, the school jury meets once a year to decide on the case of each student (passing, repeating, reorientation).
A student validates his or her year with 60 ECTS (i.e. 30 ECTS per semester) and an average of 10/20 per module, bearing in mind that 5 is an eliminatory mark for a course.
In addition, all pedagogical requirements must be met:
- Compulsory internship of at least 4 months or work-study program
- Continuous assessment + ESLSCA final exams
- Final thesis
- Skills passport
- Booklets
- Personal development (participation in school life)
Any student who fails to achieve an average of 10/20 in a module will be invited to the make-up session to retake the exams set by the passing jury.
A second School Jury will be held after the catch-up session to decide on the case of each student: conditional passage for 2-year alternating students, repetition, reorientation, exclusion, gap year.
Bridges, equivalences and further studies
Bridges and equivalences
There are no gateways or equivalences: all modules must be completed before enrolling in the program.
Continuing your studies
It is possible to continue your studies after the first year of the MBA Business Engineering program, provided you have the necessary prerequisites, in particular any Bac +5 level training, such as an MBA or a Master's degree..
What our students think
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Intissar Wahid MBA Logistics and Supply Chain Management"I chose the ESLSCA because of the richness of the program and the quality of the speakers."
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Romain Dei Tos Financial Markets"The Trading division brought me a market culture and field experience from experts in the sector ..."
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Arti Patel MBA Digital MarketingDiscover the MBA Digital Marketing
"The school offers real opportunities and prospects for advancement in the professional world."
