SPECIALIZED MBALuxury and Fashion Management and Marketing

April
Initial training
Undergraduate or Higher
French
12 000€

OVERVIEW
of the MBA in Luxury and Fashion Management and Marketing

After 13 years of existence, the specialized MBA in Luxury and Fashion Management and Marketing is now known and recognized as one of the best means of entry in these fields of activity.

 

Its aim is to provide student – beyond the knowledge and analytical tools relating to such economic, artistic and cultural sectors – the essential skills needed or desired in order to apprehend a professional management role in these industries. This may include the roles of manager, product manager, purchasing manager, operations director, retail director, visual merchandising director, communication manager, event manager or even retail training director.

 

Starting from the fundamental fields of these activities’ fundamental fields – namely, creation, fashion and contemporary art –  this specific management course questions the notions of design and fashion under their historical, geographical and sociological aspects. This course constitutes a genuine fashion marketing training for students.

 

It also considers the “digital, emerging countries, new economy” components that form part of the skillset sought-out by companies.

 

RANKINGS:

• SMBG program launch prize and top ten ranking since its creation

• Winner of the 2013 Trophées de la Pédagogie (Educational Trophies)

• World Cup Winner of EDUNIVERSAL 2017 Best Master’s: 18th among the 50 best in the World

• 5th in the SMBG-Eduniversal ranking of the Best Master’s, MS and MBA 2017 in the “Luxury Management” category.

• SMBG program launch prize and top ten ranking

• Winner of the Trophées de la Pédagogie (Educational Trophy) 2013

• World Cup Winner EDUNIVERSAL 2017 Best Master’s: 18th among the 50 best in the World

• 5th in the SMBG-Eduniversal ranking of the Best Master’s, MS and MBA 2017 in the “Luxury Management” category.

 

OBJECTIVES OF THE MBA IN LUXURY AND FASHION MANAGEMENT AND MARKETING:

As a multidisciplinary degree capable of anticipating and even triggering changes, young executives who follow this training are prepared for the various functions covered by management: creation, identification of future opportunities, project engineering in all its forms – production, marketing, finance, management control, team management and change management.

 

WHO IS IT DESIGNED FOR?

• Students of this sector wishing to delve into the marketing side of luxury and fashion, tailored to their career wishes

• Students in the trade, management and finance sectors, wishing to approach the historical, economic and cultural realities of these activities, as well as the human and artistic components of these sectors’ practices which may include retail and visual merchandising

• Students with a scientific background who wish to change their perspective, both in terms of abstract and economic components

• Professionals who only have partial experience in the careers they aim (only in a company’s specific industry and activity) and who wish to broaden their field perspective and understanding, all the while enriching their skills

• Professionals who have mainly held managerial positions and who now wish to enhance their knowledge of the sector in order to reinforce their potential to act

• Individuals undergoing a career change without any direct experience relating to the profession’s practices

 

 

 

PROGRAM

The MBA in Luxury and Fashion Management and Marketing is organized as follows: courses, tutorials, conferences, luxury forums, guided tours, meetings with institutions of luxury, fashion and contemporary art, case studies, project workshops, real business cases covering a team study, astonishment report, internship and end-of-cycle dissertation.

The training path is comprised of 4 modules:

 

Module 1: Luxury and Fashion

  • Global History and Economics of Luxury
  • Standing Forces: Luxury Groups, History, Strategy
  • Art industry
  • Fashion Workshops: Fashion and Textiles, Jewellery
  • Contemporary Art and Cultural Exhibition Project
  • Luxury Tourism and Hotels
  • Perfumery-Fragrance Fundamentals

 

Module 2: Luxury Marketing

  • Legal Protection
  • International Marketing
  • Interpersonal Communication
  • Advertiser Communication
  • Marketing Management, Brand Management, Visual Management
  • Merchandising

 

Module 3: Strategy

  • Business games (simulations)
  • CRM

 

Module 4: Competencies

  • Career building
  • The digital world at the service of the luxury industry
  • Professional project – Research paper
  • International Business Analysis
  • Public Speaking
  • International Human Resources
  • International Business Law
  • Entrepreneurship

 

PARTNERSHIPS

Abc Luxe, ADN, ARPP (ex BVP), ARTSPHERE, BALISTIK ART, BALENCIAGA, BERLUTTI, CARITA, CARTIER INTERNATIONAL, CHANEL, WHESTON Shoes, CHLOE INTERNATIONAL, DE BEERS, DIOR, Elie Saab, ERES, EXPANSCIENCE, ESTEE LAUDER, Hubert Barrère Fashion Group, Fédération des métiers d’Art et du Luxe (French Art and Luxury Crafts Federation), FIRMENICH, HERMES, Galeries Lafayette, Les Galeries d’Art du Marais (Marais Art Gallery), Galerie Mermoz, Galerie l’œil Neuf et Atelier Z, Givenchy, IFOP, Institut Qualiquanti, ISSEY MIAKE, ITEC (Beyond beauty salon), La SULTANE de SABA, Le Printemps, les Arts Décoratifs Paris, LVMH, MARTIN MARGIELA, MONTBLANC, MUSEE GALLIERA, MONTBLANC, NELLY RODI, L’OCCITANE, PACO RABANNE MODE, PARIS CAPITALE, LE PETIT PALAIS, PRADA, ROBERTO CAVALLI, SALON HEAVENT, SALON 1618, SEMO, SEPHORA, TARA JARMON, TELEPARIS, WHOS NEXT, BIJORCA, VANESSA BRUNO, J.M.WESTON, YAMAMOTO…

 

 

 

TEACHING STAFF
In Luxury and Fashion

Our professors are professionals from companies, research professors come to ensure academic rigor and participate in international research publications required for certifications. With solid experience of at least 7 years in business, our speakers are from the professional world and academia, experts in their fields, mastering professions with a broad vision of the sector, but also a keen sense of the rules of teaching.

 

A word form the program's director :

 

Dear students,

 

15 years of adventure with this creative and successful pedagogy of the MBA of Marketing and Management of Luxury and Fashion today allow our students to reveal themselves with enthusiasm during their stay at Eslsca. In the heart of the Parisian golden triangle, inheriting a long tradition of teaching Socratic methods to permanently be immersed in the real world of companies, the Master Business Administration (MBA) ESLSCA Luxury and Fashion delivers skills that are recognized as necessary by companies of today. To achieve it, this ESLSCA “Learn” questions the trends in design and fashion from historical, geographical and sociological aspects in a transversal way. If we had to sum up in one word the program of the Master of Business Administration (MBA) in Marketing and Management of Luxury and Fashion, it would be the word CULTURE.

 

What a godsend for our students to be able to combine it in the various theaters of Luxury, Fashion, Jewelry, Cosmetics and perfumes, Luxury Hospitality, Design and Contemporary Art. Courses and Case Studies as elsewhere of course, but also guided tours of Companies, Exhibitions, Galleries and Art Workshops such as the Sèvres Ceramics Factory, ... as well as the world of live performance management. So many cultural acquisitions and aesthetic emotions that they will not have time to appropriate in their diversity and similarities, once in professional activity.

 

Starting from the fundamental fields of these activities, among which creation, trends, contemporary art, the teaching of this specific management covers the relevant themes for the world of Luxury and Fashion: history, actors, their developments in the Luxury and Fashion world, trend marketing, clienteling retail, Visual merchandising, Story Telling workshops, Artketing, history of art and storytelling, Live Show Management, luxury social networks and fashion / digital strategy, communication, Asia component, cosmetics and perfumes, fine jewelry-watchmaking, luxury hotels, good manners and etiquette, ethics and sustainable development, leadership, career building, company valuation, business games, trademark law, entrepreneurship and business strategy business, English coaching.

 

This program aims to give students, beyond the knowledge and analytical tools of these sectors in economic, artistic and cultural matters, the competence considered essential to any person having or wishing to have a professional activity of management in these areas regardless of function.

The ESLSCA MBA makes it possible to build the skills deemed essential to anyone having or wishing to have a professional management activity in these fields, whatever the function: manager, product manager, purchasing director, operations director, retail director, director of visual merchandising, communications director, event director, retail training director...

 

The training provides access to the following sectors: Creation, trends, marketing, procurement, manufacturing, advertising, visual merchandising, customer relations, export versus Asia and emerging countries, human resources management, digital model - e-Commerce, digital events and promotions, community management… -, protection of the creation, financial, fiscal and legal management.

 

Program’s director

Valérie Apicella-Magentie

 

Valérie is a business professional with 20 years of experience in strategic thinking, digital marketing and international business developement. She worked in multinationals, and start-ups and she truly has an entreprenerial spirit. She is bilingual and multi-cultural. She holds Masters in International Trade from the ESCE-INSEEC U. and in Strategic Business Thinking from the London Business School.

Program's director

Valérie Apicella-Magentie

CAREER PERSPECTIVES

The Master in Business Administration (MBA) Eslsca allows to build the skills considered essential to any person having or wishing to have a professional management activity in these fields whatever the function: manager, product manager, purchasing director, operations director, retail director, visual merchandising director, communications director, events director, retail training director ...

The training thus provides access to the following sectors: Creation, trends, marketing, procurement, manufacturing, advertising, visual merchandising, customer relations, export versus Asia and emerging countries, human resources management, digital model - e-Commerce, digital events and promotions, community management… -, protection of the creation, financial, fiscal and legal management.

 

  • Manager
  • Product manager
  • Sales director
  • Director of Operations
  • Retail Director
  • Director of Visual Merchandising
  • Communication Manager
  • Event Manager
  • Retail Training Manager

 

And any managerial function for which this training makes it easy to fit into the professions of luxury, fashion or sectors with very high added value. 

 

FORMER MBA IN LUXURY AND FASHION MANAGEMENT STUDENTS:

 

Where do they work now?

Alkos, Balmain, Burberrys, Hermès, Carita, Darphin, Céline, Chanel, Clarins, Clear Channel, Dior, Elie Saab, Elizabeth Arden, Les Naturelles, Giorgio Armani, Gucci, Guerlain, L'Oréal, H&M,Dim Apparel, Intercosmétique, Interparfums, Lacoste, Lenôtre, Lacure Officine, Lanvin, La Perla, Martin Margiela, Parfums Menard, Paul Smith, Qualiquanti, Sephora, Richard Mille, Société des Bains de Mer de Monaco, Montblanc, Hublot, Vanessa Bruno, Van Cleff, Vuitton, Design Christian Restoim - Carine Roitfeld

 

What do they do?

They operate within large corporations and SMEs in marketing, retail or fashion management functions: sales management, visual merchandising, event management, product management, raw material procurement, international training manager - Retail, CRM Manager, PR manager, assistant brand manager, business analyst, product manager, trade, marketing, export ...

 

 

REQUIREMENTS

For all of its courses, the School receives applications all year long: spanning from January to December.
Candidate screening is performed with the help of an application file (including CV + application question form), followed by an interview.

 

Prerequisites:

• Successful or in progress Undergraduate degree for a two-year course (Master 1 and 2 programs)
• Successful or in progress Master’s 1 degree for one academic year (Master 2 program)
• Business executives may also apply