MBA Digital Marketing and Innovation

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Language

French

Start date

Octobre

Format

Initial or continuous training

Admission Level

3-year Undergraduate degree or Higher

Price

12000€

Program description

The 2-year MBA in Marketing Digital & Innovation (M1-M2) aims to train ethical managers in digital marketing capable of reconciling skills in digital marketing, business development and data in a resolutely entrepreneurial and start-up approach.

The teaching is divided into 2 courses:

General education path:

- Strategy (digital transformation, business models, Innovation, business plan, sociology of consumption)
- Business development (commercial strategy, management, closing, CSR)
- Digital marketing (web marketing, management, social media-content)
- Entrepreneurship and project management (collective financing, agile project management, Leadership, Business English)

Professional education course in 2 specialties:

Growth Marketing Specialty with a view to complementarity between growth marketing strategies (short term) and that of inbound marketing (long term); In this sense, the course combines digital marketing skills and data analytics and testing skills, the latter being essential for growth marketing.
- Customer journey and experiential marketing
- Digital marketing strategy
- Growth marketing
- Data analysis and testing

Marketing Data Specialty aiming to master skills in strategy and digital marketing on the one hand, development, data science, data analysis and big data on the other hand in order to guarantee an exhaustive data path:
- Modern Data and Big Data infrastructures
- Language, exploration and manipulation of data
- Analytics and data science
- Data governance

8th

of the 2021 Eduniversal ranking in the "E-Business" category

89%

Of students obtaining the RNCP title

94%

Graduation rates

66.67%

of students are employed 12 months after graduation

Eric Mathez

- Program's Director

" Dear students,

Marketing is constantly revolutionizing and trying to innovate, hence the name marketing innovation, to find new techniques and strategies to attract consumers to a product or service and increase sales; it is not for nothing that the media innovation strategies prize is awarded annually to recognize the most creative and innovative company, but also the most daring;

Our Specialized MBA over 2 academic years (MBA1-2) defined in collaboration with professionals and experts in Digital Marketing is aimed at students wishing to embark on digital professions as well as professionals seeking to access management positions in this domain. It will allow you to acquire global skills in the fields of digital and innovation marketing and specific in growth marketing (Growth special) on the one hand, and Data (data science, and data analysis) on the other hand. . Our program, designed in line with the job market, promotes interesting bridges between the digital marketing and data professions according to everyone's appetites, opportunities and professional projects. "

Etudiants ESLSCA travaillant à un bureau

Objectives

Develop solid strategic and operational knowledge in digital marketing, communication, advertising, sales and marketing studies
Be able to master the digital transformation of traditional fields (e-marketing, e-commerce, e-CRM, e-Communication, e-advertising) As well as the new essential skills in this field: mobility, analysis, Big Data, DMP, innovation, connected objects)
Understand the new opportunities offered by the web, social media and more generally the omnichannel world (mobile / tablet, webtTV and TV 2.0, urban display, new generation ...)
Know how to develop and perpetuate a digital business creation project