MBA Luxury Management and Marketing
- October 2025
- French
- 13100
- Initial or continuous training
Program description
The MBA in Luxury Management and Marketing aims to provide our students with a balanced education in luxury management and marketing concepts and techniques, personal development and intellectual openness.
This two-year programme is designed for future leaders in the world of luxury. Our courses are built around fundamentals and specialisations. Nearly 65% of the courses are taught in French and English, with semester 2 of the MBA 2 in Full English as part of the double degree programme with Rome Business School.
The plus? In order to acquire the necessary open-mindedness to the world, 2nd year MBA students will have the opportunity to enrich their course with an international experience in the second semester, with our partner the ROME BUSINESS SCHOOL.
Why do an MBA in Luxury Management and Marketing?
The MBA in Luxury Management and Marketing is the MBA par excellence in culture and luxury in all its forms. ESLSCA also offers it as a sandwich course.
An MBA with sought-after assets
Thanks to this course, the manager acquires the cross-disciplinary skills needed in the Métiers d'Art, Jewellery, Cosmetics and Perfumes sectors to manage:
- The digital transformation of a company;
- Business plans and budgets;
- Brand management;
- Qualitative and quantitative research;
- Marketing and CRM plans.
The MBA offered by ESLSCA Business School Paris is distinguished by visits to workshops and luxury houses in haute maroquinerie, jewellery and arts and crafts, as well as work placements and masterclasses with guest experts in CSR.
An essential MBA for taking action
Graduates of this MBA in Luxury Management and Marketing will have cutting-edge life skills that are highly sought-after by business leaders. These include
- Responsible management of a department and its teams;
- Strategic marketing and communication management of a luxury brand;
- Strategic management and advertising communications in the luxury sector;
- Luxury merchandising and visual merchandising;
- Distribution law and international contract law.
This MBA provides a unique level of expertise that will enable you to take up positions of responsibility in the sales, marketing and communications departments of luxury brands.
*data to come, certification panel in progress
Skills developed
- Drawing up and implementing a marketing and sales plan in the luxury sector
- Design and implement a communication and merchandising plan for a luxury product
- Develop the commercial profitability of a structure selling luxury products or services
- Manage teams and the environment in the luxury sector
Courses Program
Teaching methods:
Face-to-face: 95% | Online: 5%
Lectures: 70% | Tutorials: 30%
- Company strategy*
- Luxury customer behavior*
- Art and crafts*
- Luxury Markets
- Luxury Materials
- Multidimensional market research*
- Digital strategies in luxury*
- Luxury brand management
- Marketing budget plan*
- Marketing plan*
- Excel/VBA*
- Adobe Suite*
*courses in French
- Sustainable development and CSR*
- In-store negotiation*
- Multi-channel communication strategy*
- Customer experience at the luxury point of sale*
- Luxury codes*
*courses in French
- Trademark law, IP, NFTs*
- Purchasing and sourcing in the luxury goods industry*
- Commercial law*
*courses in French
- HR policy*
- Motivation and compensation policy*
*courses in French
Open innovation challenge*
Metaverse seminar*
Conferences/field trips*
Business english
TOEIC preparation
*Courses in French
2 months (i.e. 44 days on the job) for initial training students
MBA Objectives
- Acquire expertise in management and marketing applied to the luxury sector
- Develop solid knowledge in a context where professions are evolving, and anticipate the desires of a demanding clientele
- Acquire the necessary know-how in terms of the economic and digital environment, CSR, logistics and the supply chain, as well as management and marketing techniques for steering teams and projects
- Adopt a comprehensive, cross-disciplinary approach to the industry: companies, business lines, risks and opportunities
MBA 1st year
- BAC + 3 (validated or in the process of being validated)
- Open to business executives
- Selection all year round
- CV + Questionnaire followed by a motivational interview
MBA 2nd year
- BAC + 4 (validated or in the process of being validated)
- Open to business executives
- Selection all year round
- CV + Questionnaire followed by a motivational interview
Diploma Recognition
School diploma preparing for professional certification N°36150 of "Marketing and Sales Manager for luxury products and services", registered with the RNCP by order of 26/01/2022, NSF code 312m - level 7 professional certification, issued by EDC Paris Business School
Career's perspective
The MBA Management and Marketing of Luxury and Fashion makes it possible to integrate the professional world in positions such as:
- Product Manager, Product Owner
- Sales manager, store manager,
- Marketing, communication, digital, PR manager
- Merchandising & e-merchandising manager,
- Head of studies, competitive intelligence, business analyst,
- Gallery manager, entrepreneur,
- Community manager, CRM manager, customer service…
Activity area
- Fashion & textile brands (fast-fashion, premium, luxury)
- Luxury homes, all sectors
- Communication agency, press, digital agency
- Consulting firms specializing in luxury and fashion
Assessment procedures
The study year is divided into two semesters, with the last week reserved for exams.
Grading conforms to the ECTS (European Credit Transfer and Accumulation System) standard promoted by the European Union. The assessment system complies with the 2024-2025 internal regulations; the average grade for a course or module is used to assess the efforts made by each student, and to help them make the right academic and professional choices.
It includes elements of continuous assessment, the evaluation of various assignments and the grade obtained in semester tests.
Under the direction of the School Director, the school jury meets once a year to decide on the case of each student (passing, repeating, reorientation).
A student validates his or her year with 60 ECTS (i.e. 30 ECTS per semester) and an average of 10/20 per module, bearing in mind that 5 is an eliminatory mark for a course.
In addition, all pedagogical requirements must be met:
- Compulsory internship of at least 2 months in 1st year and 4 months in 2nd year
- Professional thesis
- Continuous assessment + ESLSCA final exams
- Academic projects
- Case studies
- Real company cases
- Personal development (participation in school life)
Any student who fails to obtain an average of 10/20 in a module will be invited to the make-up session to retake the exams defined by the passing jury.
If a block is not validated after the make-up session, the student must repeat the year and does not retain the benefit of potentially validated blocks.
A second School Jury will be held after the catch-up session to decide on the case of each student: conditional passage for 2-year alternating students, repetition, reorientation, exclusion, gap year.
Bridges, equivalences and further training
Bridges and equivalences
There are no gateways or equivalences: all modules must be completed before enrolling in the program.
Continuing your studies
It is entirely possible to continue your studies after the first year of the MBA Luxury and Fashion Management and Marketing program, provided you have the necessary prerequisites, in particular any Bac +5 level training such as an MBA or Master's degree.
What our students think
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Intissar Wahid MBA Logistics and Supply Chain Management"I chose the ESLSCA because of the richness of the program and the quality of the speakers."
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Romain Dei Tos Financial Markets"The Trading division brought me a market culture and field experience from experts in the sector ..."
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Arti Patel MBA Digital MarketingDiscover the MBA Digital Marketing
"The school offers real opportunities and prospects for advancement in the professional world."
