MBA Marketing Digital & Innovation - Data Specialization
Program's description
Our program designed in line with the job market promotes interesting bridges between the digital marketing and data professions according to each person's appetites, opportunities and professional plan. Thus, the Digital Marketing & Innovation Master in Data Marketing aims to master skills in strategy and digital marketing on the one hand, development, data science, data analysis and big data on the other hand in order to guarantee an exhaustive data path:
- Modern Data and Big Data Infrastructures
- Language, data exploration and manipulation
- Analytics and data science
- Data governance
As such, the specialized Master in Digital Marketing - Data at ESLSCA business school is:
- A 360 ° education that combines strategic and operational skills in digital marketing and data
- An approach based on the Eslsca method of the augmented ethical manager 4.0 via skills in marketing and digital digital transformation and professional skills and personal development (Soft Skills)
- A measured balance between innovation marketing and data (web development, data analysis and visualization, etc.) with a view to matching the job market
- A course where experimentation and disruptive innovation are at the heart of teaching via tangible projects (Dataset, marketing campaigns, Hackathons, design thinking, etc.)
- A program allowing maximum cross-functional employability in current data professions and digital marketing professions and recognized certifications (Google Analytics and Power BI)
of the 2021 Eduniversal ranking in the "E-Business" category
of students are employed 6 months after graduation
Of students on an internship or who are employed abroad
Average gross salary in 1st job
Objectives
- Develop solid strategic and operational knowledge in digital marketing, communication, advertising, sales and marketing studies
- Be able to master the digital transformation of traditional fields (e-marketing, e-commerce, e-CRM, e-Communication, e-advertising) As well as the new essential skills in this field: mobility, analysis, Big Data, DMP, innovation, connected objects)
- Understand the new opportunities offered by the web, social media and more generally the omnichannel world (mobile / tablet, webtTV and TV 2.0, urban display, new generation ...)
- Know how to develop and perpetuate a digital business creation project
Courses Program
- Inbound marketing (Customer journey)
- UI UX / design
- CRM and marketing automation
- Customer satisfaction and loyalty
- Social selling and inbound marketing
- Mobile marketing
- Digital marketing strategy and acquisition levers
- Content marketing and digital strategy
- Web analytics / Google Analytics
- Economic intelligence
- Business English
- Big Data Ecosystems
- Cloud Computing (AWS)
- SQL Database
- Intermediate python
- Business English
- Parallel calculation
- Unstructured database
- Data Analysis
- Machine learning
- Deep Learning
- Data visualization (Power Bi)
- Data regulation
- Data governance
- Ethics and CSR
- Soft Skills
Skills
Our MBA Marketing Digital & Innovation aims to:
- Train ethical 4.0 managers in digital marketing at both strategic and operational levels, able to occupy positions in both marketing and data fields
- Adopt a transversal marketing approach to set up a digital marketing strategy, both long term and short term in a context of digital transformation
- Develop and consolidate the spirit of Growth marketing and business development both in the context of Start-ups / SMEs and large companies in an innovation marketing approach
- Understand the opportunities and challenges offered by Data and Big Data in order to face the new challenges of innovation marketing (artificial intelligence, machine learning, etc.) and meet the requirements of personalization and customer engagement
Pedagogical method
The educational engineering of ESLSCA is based on three pillars:
- The Academic: The starting point is the academic pillar which allows the learner to acquire technical, scientific and managerial knowledge.
- Know-how: Putting into perspective with the real situation in a company or carrying out a mission on a business problem or carrying out CCMP (Central Case) case studies.
- Expertise: Increase in expertise through certifications offered to the student and participation in conferences, master classes.
Important events
- Inbound Marketing Day 2022 (M1 et M2)
- Vivatech Exhibition 2022
- Hackathon (Test &Lean)
Academic projects
- Preparation for Google certifications: Google Analytics
- Microsoft Power BI certification
- Preparation for Inbound Marketing certification (Hubspot)
- Preparation and passing of the TOEIC
- Hackathon, Capstone
- AWS (Amazon Web Service) Academy Partnership: This partnership offers a privileged path to allow all our students to gain practical experience in order to obtain the AWS Academy Cloud Foundations certification, recognized by industry professionals.
MBA 2nd year
- Validated Master 1 (or in the process of validation) in the following fields:
- Applied mathematics
- Statistics
- Econometrics / Applied Econometrics
- Quantitative marketing
- Big Data - For other fields in marketing, management, commerce or others, it is essential to follow the pre-drilling predefined by ESLSCA (Moocs and Openclassroom) to be in phase with the program (mathematics, statistics and econometrics)
- Open to company executives
- Selection all year round
- CV + questionnaire followed by a motivation interview
Diploma recognition
Manager de la stratégie digitale et de la communication numérique, Titre certifié niveau I RNCP - 7 Européen, code NSF 310 paru au Journal Officiel du 07 septembre 2016 délivré par ISEAM
Career's perspective
The opportunities for our MBA Digital Marketing innovation are multiple and constitute jobs in high demand on the job market in both digital marketing and Data professions.
The students of our MBA Digital Marketing & Innovation Specialization Marketing Data offer the following opportunities:
- Data scientist
- Data Analyst
- The Data engineer
- The Data Architect
- The Chief Data officer
- Marketing analyst
- Project Manager
- CRM Chief Marketing Officer
- Digital marketing project manager
- Inbound Marketing Manager