
MBA Marketing Digital & Innovation - Data Specialization
Language
French
Start date
October
Format
Initial or continuous training
Admission Level
4-year Undergraduate degree or Higher
Price
12500€
Program's description
Our program designed in line with the job market promotes interesting bridges between the digital marketing and data professions according to each person's appetites, opportunities and professional plan. Thus, the Digital Marketing & Innovation Master in Data Marketing aims to master skills in strategy and digital marketing on the one hand, development, data science, data analysis and big data on the other hand in order to guarantee an exhaustive data path:
- Modern Data and Big Data Infrastructures
- Language, data exploration and manipulation
- Analytics and data science
- Data governance
As such, the specialized Master in Digital Marketing - Data at ESLSCA business school is:
- A 360 ° education that combines strategic and operational skills in digital marketing and data
- An approach based on the Eslsca method of the augmented ethical manager 4.0 via skills in marketing and digital digital transformation and professional skills and personal development (Soft Skills)
- A measured balance between innovation marketing and data (web development, data analysis and visualization, etc.) with a view to matching the job market
- A course where experimentation and disruptive innovation are at the heart of teaching via tangible projects (Dataset, marketing campaigns, Hackathons, design thinking, etc.)
- A program allowing maximum cross-functional employability in current data professions and digital marketing professions and recognized certifications (Google Analytics and Power BI)
8th
of the 2021 Eduniversal ranking in the "E-Business" category
87%
of students are employed 6 months after graduation
87%
Of students on an internship or who are employed abroad
31 000 €
Average gross salary in 1st job

Objectives
- Develop solid strategic and operational knowledge in digital marketing, communication, advertising, sales and marketing studies
- Be able to master the digital transformation of traditional fields (e-marketing, e-commerce, e-CRM, e-Communication, e-advertising) As well as the new essential skills in this field: mobility, analysis, Big Data, DMP, innovation, connected objects)
- Understand the new opportunities offered by the web, social media and more generally the omnichannel world (mobile / tablet, webtTV and TV 2.0, urban display, new generation ...)
- Know how to develop and perpetuate a digital business creation project
Courses Program
- Inbound marketing (Customer journey)
- UI UX / design
- CRM and marketing automation
- Customer satisfaction and loyalty
- Social selling and inbound marketing
- Mobile marketing
- Digital marketing strategy and acquisition levers
- Content marketing and digital strategy
- Web analytics / Google Analytics
- Economic intelligence
- Business English
- Big Data Ecosystems
- Cloud Computing (AWS)
- SQL Database
- Intermediate python
- Business English