MBA Business Engineer
ManagementThe 2-year MBA specialising in Business Engineering, due to open in October 2022, aims to train managers in strategy and business development, a key role in many digital companies and start-ups, as well as in more traditional companies.
In our MBA, students will learn how to reorientate the product and/or service being sold to meet the needs of the market, diagnose the business plan in order to achieve the company's objective and structure the development strategy to guarantee greater stability of the forecast.
Teaching in the first year is based around 3 themes: steering the product/service strategy, reorienting the target product/service to meet market needs; developing the market, in order to challenge its position in the face of competition; steering economic profitability, in order to organise the unit's development in conjunction with the finance department. It enables students to continue their studies in the 2nd year of the MBA Business Engineering.
- Full time or work-study
- October 2024