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The Marketing Bachelor is aimed at students who, after two years of acquiring the fundamentals of business management, have decided to continue their studies in the field of marketing. This academic education is supplemented by business cases, innovation challenges and business games led by experts in their field.

This Bachelor is aimed at students wishing to acquire the knowledge necessary for a professional career in the field of marketing and communication. It allows students to be immediately operational in the job market or to pursue studies in MBA Digital Marketing & Innovation or in Marketing and Management of Luxury and Fashion from ESLSCA.

Our program designed in line with the job market promotes interesting bridges between the digital marketing and data professions according to each person's appetites, opportunities and professional plan. Thus, the Digital Marketing & Innovation Master in Data Marketing aims to master skills in strategy and digital marketing on the one hand, development, data science, data analysis and big data on the other hand in order to guarantee an exhaustive data path:

• Modern Data and Big Data Infrastructures
• Language, data exploration and manipulation
• Analytics and data science
• Data governance

Our program, designed in line with the job market, promotes interesting bridges between digital marketing and data professions according to each person's appetites, opportunities and professional projects. Thus, the Digital Marketing & Innovation Master in Growth marketing is part of a perspective of complementarity between growth marketing strategies (short term) and that of inbound marketing (long term); In this sense, the course combines digital marketing skills and data analytics and testing skills, the latter being essential for growth marketing.

• Customer journey and experiential marketing
• Digital marketing strategy
• Growth marketing
• Data analysis and testing

As such, the specialized master's in growth marketing at ESLSCA business school is:

• A 360 ° education that combines the long-term strategy of inbound digital marketing with the short-term strategy of growth marketing
• A resolutely Growth approach via skills in growth marketing and Business Development
• A measured balance between innovation marketing and data (web development, data analysis and visualization, etc.) with a view to matching the job market
• A Hakathon-style course where experimentation and disruptive innovation are at the heart of teaching via tangible projects promoting innovation and collective intelligence (Test & Lean ideas, Marketing campaigns, design thinking, etc.)
• A course allowing maximum cross-functional employability in current growth marketing professions and digital marketing professions in addition to recognized certifications (Google Analytics, Inbound Marketing, Power BI)

This International MBA program aims to help students become excellent international managers. It allows you to develop all the skills necessary to excel in an international and multicultural market.

Why choose this program?

This MBA will enable you to acquire skills with a global perspective while broadening your view of the world. It will also develop your learner mentality by preparing you for the rapid transformation of the international business world.

Your growth potential will be strongly harnessed to become a recognized professional in the market, by creating work opportunities in multinational companies, by integrating skills essential to your future goals, and by considering and developing your own business.

Finally, you will also develop your management capacity by interacting with experts and leaders in global management, experiencing study tours and visits to interesting companies, effectively addressing existing organizational challenges and improving your performances in English and French.

The asset management market is booming, with digital technology taking a larger role, nowadays more as a sales assistance tool than in the form of robo-advisors.

This sector covers a wide variety of jobs, both on the sales side of things and in the back office (bank/insurance companies - independent consultants - family offices - insurance and/or loan brokers).

Attention must be paid to changes in regulation, and there must be plenty of trust and expertise offered to the client.

There is a true dichotomy between consulting in asset management practiced by bankers and independent advisors.

Millennial clients are looking for experts, not generalists, forcing banks and insurance companies to adapt their recruitment practices.

The MBA in International Business Law is intended not only for legal students, but also for professionals wishing to master the specific legal issues of their sector of activity. This training gives them a perfect mastery of market and business issues. A decisive advantage in an increasingly competitive market where these two sectors remain closely linked.

The training is structured around three professionalizing axes:

• Legal risk within companies and markets;
• Mastery of the fundamental disciplines of the two sectors;
• The implementation of more legally adapted strategic solutions.

Prize

The Master in Business Administration (MBA) in International Business Law was awarded the Eduniversal-SMBG Innovation Prize in the 2017 ranking.