Programs

The Bachelor in Finance aims to train and support future finance managers.

The individualisation of the course (choice of specialisation in the third year, projects, etc.), the emphasis on professionalisation and personal development are key elements of its pedagogical engineering. The programme is open to all young people with an interest in finance.

Our program designed in line with the job market promotes interesting bridges between the digital marketing and data professions according to each person's appetites, opportunities and professional plan. Thus, the Digital Marketing & Innovation Master in Data Marketing aims to master skills in strategy and digital marketing on the one hand, development, data science, data analysis and big data on the other hand in order to guarantee an exhaustive data path:

• Modern Data and Big Data Infrastructures
• Language, data exploration and manipulation
• Analytics and data science
• Data governance

The Eslsca Paris Business School's MBA2 Finance and Data Performance is a high-level program of excellence that targets profiles with strong quantitative dominance. It is part of digital finance and big data analysis and meets the new requirements of the finance professions (banking, insurance, financial and investment institutions, financial markets, etc.).

The MBA 2 Finance and Data Performance combines solid knowledge in quantitative finance and risk management with skills in data analysis. The objective of the program is to master digital transformation processes both at the level of market infrastructure and the value chains of financial activities. The MBA 2-Finance and Data Performance is distinguished by its selectivity and its quantitative borrowing. The originality of Eslsca’s new program in Finance and Data Performance lies in its ability to create bridges between traditional professions in finance and new professions in data analysis. The program is aimed at financiers who want to move into Data-oriented professions as well as various Data profiles wishing to specialize in finance. The MBA 2-Finance and Data Performance program is built in the interference of three spheres: Finance, Mathematics and Data Science.

Our program, designed in line with the job market, promotes interesting bridges between digital marketing and data professions according to each person's appetites, opportunities and professional projects. Thus, the Digital Marketing & Innovation Master in Growth marketing is part of a perspective of complementarity between growth marketing strategies (short term) and that of inbound marketing (long term); In this sense, the course combines digital marketing skills and data analytics and testing skills, the latter being essential for growth marketing.

• Customer journey and experiential marketing
• Digital marketing strategy
• Growth marketing
• Data analysis and testing

As such, the specialized master's in growth marketing at ESLSCA business school is:

• A 360 ° education that combines the long-term strategy of inbound digital marketing with the short-term strategy of growth marketing
• A resolutely Growth approach via skills in growth marketing and Business Development
• A measured balance between innovation marketing and data (web development, data analysis and visualization, etc.) with a view to matching the job market
• A Hakathon-style course where experimentation and disruptive innovation are at the heart of teaching via tangible projects promoting innovation and collective intelligence (Test & Lean ideas, Marketing campaigns, design thinking, etc.)
• A course allowing maximum cross-functional employability in current growth marketing professions and digital marketing professions in addition to recognized certifications (Google Analytics, Inbound Marketing, Power BI)